A model airplane is seen in front of the newly-revealed Air Canada Boeing 787-8 Dreamliner aircraft at a hangar at the Toronto Pearson International Airport in Mississauga, Ont., Thursday, February 9, 2017. Air Canada’s three Aeroplan credit card partners are updating the features of the airline’s main customer loyalty program for travellers.THE CANADIAN PRESS/Mark Blinch

A model airplane is seen in front of the newly-revealed Air Canada Boeing 787-8 Dreamliner aircraft at a hangar at the Toronto Pearson International Airport in Mississauga, Ont., Thursday, February 9, 2017. Air Canada’s three Aeroplan credit card partners are updating the features of the airline’s main customer loyalty program for travellers.THE CANADIAN PRESS/Mark Blinch

Air Miles or cash back? How to manage your travel rewards during a pandemic

The good news is that even travel-focused loyalty programs have become more flexible in recent years

Angela Farquhar is a self-described “sucker for a loyalty program.”

The 32-year-old teacher from Waubaushene, Ont., collects PC Optimum Points and Petro Points, but Air Miles are her favourite. She pays close attention to bonus events in order to rack them up faster.

But with her husband off work for two months due to the pandemic and travel looking unlikely for the foreseeable future, Farquhar — like many Canadians —has had to change the way she uses her rewards. This year, instead of buying airline tickets, she used her Air Miles to buy a backyard slide her daughters, Mackenzie, 3, and Alexandra, 1.

“Mackenzie absolutely loves it and I just started sliding Alexandra down too,” Farquhar says. “She actually thinks it’s more fun taking turns with her sister.”

Charlene Suchy, however, is taking the opposite approach.

The 37-year-old divemaster from Pefferlaw, Ont., is a devoted Air Miles collector, but has decided to save up rather than spend on non-travel items.

“I’m currently looking at either round trip flights or an all-inclusive package using my miles,” she says. I’m not sure of a destination yet, but have a few in mind for when we can travel again. My trip will only be nicer the more miles I can save.”

So which is the right approach when it comes to rewards cards? Save up in the hope a vaccine will make travel possible relatively soon? Or use the points right now?

According to Patrick Sojka, the founder of Rewards Canada and an expert on travel rewards, Canadians are increasingly looking to do the latter, despite the fact that travel typically offers better value.

“The loyalty programs have told us that more people are using their rewards for merchandise, more people are redeeming for gift cards. It’s definitely happening.”

Whether that’s the right strategy depends on your financial situation, says Sojka.

“If you’re an average income earner and you don’t have a way to rack up miles quickly, short-term benefits are probably a healthy way to look at it. A lot of programs tend to devalue over time, and there’s uncertainty over the lack of travel and the global economy generally.”

For those in higher income brackets, continuing to accumulate miles may be the better option. “It might not matter to you that a business class flight will cost 20,000 more miles in a year and a half,” says Sojka.

The good news is that even travel-focused loyalty programs have become more flexible in recent years, including Air Canada’s recently relaunched Aeroplan program.

“Whether it’s merchandise, gift cards, tickets, Amazon purchases, cashback options: there’s a whole gamut of options, depending on the program, says Sojka. “Most of them have added more, you just have to find the program that suits your needs.

The other option is to ditch your rewards card and switch to a cash-back credit card, though Sojka says this strategy has some drawbacks. For starters, cash-back cards tend to offer lower-percentage returns on purchases than travel rewards. And most cash-back cards only pay out once a year, making them less useful for those in search of short-term financial relief, though some, such as TD’s Cash Back Visa, allow you to redeem much sooner.

Whatever rewards strategy you choose, Sojka’s final piece of advice is to check to see when your points expire. Most programs have 12 to 24-month inactivity rules if you’re not earning or redeeming. Many pushed that forward due to the pandemic, but the deadlines will return.

“Either earn a mile or spend some on a reward,” he says. “That keeps them active.”

ALSO READ: Latest COVID-19 travel advice another blow to B.C. tourism

Alex McClintock, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Air TravelCoronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

James Taylor, a Saanich resident and member of the Curve Lake First Nation, walked all over Greater Victoria on May 5 in honour of Red Dress Day and the National Day of Awareness for Missing and Murdered Indigenous Women and Girls. (Devon Bidal/News staff)
Indigenous man walks Greater Victoria to honour missing and murdered women and girls

James Taylor, of the Curve Lake First Nation, marks Red Dress Day with healing walk, songs

A man who allegedly spat at and yelled racial slurs at an Asian family was arrested for hate-motivated assault Tuesday. (Black Press Media file photo)
Man arrested for allegedly spitting, yelling anti-Asian racial slurs at a mother and kids

The man was arrested for hate-motivated assault near Quadra Elementary School Tuesday

Victoria police is asking for the public’s assistance in identifying this suspect after they allegedly robbed a Douglas Street bank on Tuesday. (Photo courtesy of VicPD)
Police seek identity of suspect who alllegedly robbed Victoria bank

Officers were called to a bank in the 1000-block of Douglas Street just after 5:30 p.m. on Tuesday

This sign, visible from Highway 17 and suggesting dissatisfaction with the public health measures responding to the COVID-19 pandemic, disappeared from this location after having stood on a private North Saanich property for several days. (Wolf Depner/News Staff)
Sign in North Saanich warning of police state gone

The sign stood for several days on a private property and was visible from Highway 17

Victoria police said Wednesday that they continue to look for Belinda Ann Cameron, who was last seen on May 5, 2005. (Photo courtesy of VicPD)
Victoria police still looking for Belinda Cameron who was last seen 16 years ago

Cameron was reported missing on June 4, 2005, and her case is deemed suspicious

Jose Marchand prepares Pfizer COVID-19 vaccination doses at a mobile clinic for members of First Nations and their partners, in Montreal, Friday, April 30, 2021. The National Advisory Committee on Immunization is coming under fire after contradicting the advice Canadians have been receiving for weeks to take the first vaccine against COVID-19 that they’re offered. THE CANADIAN PRESS/Ryan Remiorz
Trudeau says he is glad he got AstraZeneca, vaccines are only way out of pandemic

‘The most important thing is to get vaccinated with the first vaccine offered to you’

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of May 4

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

(Black Press Media file photo)
POLL: Do you plan to travel on the Victoria Day long weekend?

It’s the unofficial start to the summer season. A time of barbecues,… Continue reading

B.C.’s provincial health officer, Dr. Bonnie Henry. THE CANADIAN PRESS/Jonathan Hayward
Dip in COVID-19 cases with 572 newly announced in B.C.

No new deaths have been reported but hospitalized patients are up to 481, with 161 being treated in intensive care

Protesters attempt to stop clear-cutting of old-growth trees in Fairy Creek near Port Renfrew. (Will O���Connell photo)
Clash between loggers, activists halts forestry operations over Fairy Creek

Forest license holders asking for independent investigation into incident

The courthouse in Nanaimo, B.C. (News Bulletin file)
Island man sentenced in Nanaimo after causing a dog unnecessary pain and suffering

Kiefer Tyson Giroux, 26, of Nanoose Bay, given six-month sentence

Following a one-year pause due to the pandemic, the Snowbirds were back in the skies over the Comox Valley Wednesday (May 5) morning. Photo by Erin Haluschak
Video: Snowbirds hold first training session in Comox Valley in more than 2 years

The team will conduct their training from May 4 to 26 in the area

Solar panels on a parking garage at the University of B.C. will be used to separate water into oxygen and hydrogen, the latter captured to supply a vehicle filling station. (UBC video)
UBC parkade project to use solar energy for hydrogen vehicles

Demonstration project gets $5.6M in low-carbon fuel credits

Most Read