The Dine-In Victoria delivery service closed on Aug. 9 and owner Maggie Rideout is converting the Admirals Road office into a new bistro. (Maggie Rideout/Submitted)

Dine-In Victoria closes due to delivery service competition

Owner Maggie Rideout converting Admirals Road office into new bistro

Dine-In Victoria closed on Aug. 9, after 20 years of doing food delivery in Greater Victoria.

At its peak, in 2016, owner Maggie Rideout said the service launched a new website and employed about 50 drivers who made deliveries from about 60 restaurants to customers within the region.

“Then in 2017 Skip [the Dishes] came to Victoria,” Rideout said.

READ MORE: Skip The Dishes warns B.C. delivery drivers about ‘extremely violent’ wanted man

At first, she said her local web app seemed to be able to hold its own, but claims the corporation started “trying to get [her] clients.”

“Once they came to town it was just kind of like chaos was ensuing,” she said, adding that because Skip the Dishes charges restaurants for late orders, she thinks restaurants started prioritizing them, negatively impacting Dine-In Victoria delivery times.

“This is my baby. I’ve had it for 20 years,” she said. “I’ve raised my kids on this. A lot of love has gone into this.”

Rideout said she had been planning to launch a new app in two weeks, in an effort to compete, but ultimately decided to close because DoorDash also came to Victoria.

“I’ve already experienced what Skip the Dishes can do,” she said. “You can imagine what [DoorDash is] going to do.”

From 2017 until now, she said Dine-In Victoria was reduced to about a quarter of its customer base.

“It just becomes not an intelligent move to stay open if you’re losing every day,” she said. “Experience shows me the writing on the wall.”

On Thursday, she sent notifications to her remaining customers that Friday would be their last day of service.

“The orders are already coming in,” she said on Friday afternoon. “I think people are just trying to show their support.”

READ MORE: UBER Eats food delivery launches in Greater Victoria

Despite Dine-In Victoria coming to a close, Rideout still has an appetite for the food industry. Already, the Dine-In Victoria office located at 829 Admirals Rd. in Esquimalt is being converted into a bistro.

She said they will do mostly take-out food at the bistro, which has yet to be named, though there will be enough seating to stop and have a coffee.

The bistro will be the new, public branch of a similar breakfast and lunch take-out business she has been running on private land for about 10 years.

“It’s very successful,” she said of the private business which services workers. “Our breakfast wrap is phenomenal.”

She said the front of the new public bistro has been completed, though the premises are still “a bit of a construction zone right now.” Once construction is complete and menus have been set up, she expects the bistro will open in November.

The bistro may even do delivery through other services, such as her former competitors, she added.

“If you can’t beat them, join them.”

READ MORE: Patrons report waiting over 40-minutes at Greater Victoria McDonald’s restaurant

The Langford resident has worked in the food industry for a long time. She was the manager of Cafe Mexico for a couple of years before motherhood inspired her to do Dine-In Victoria.

”Man it would be really nice to have somebody bring me food,” she remembers thinking on busy nights with her kids, before friends suggested buying Dine-In Victoria.



karissa.gall@blackpress.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

MISSING: Victoria woman dubbed high-risk, last seen mid-June

Kristy Bolton is known to frequent the Rock Bay area

RCMP cruiser damaged while responding to second of three Sidney crashes

Multiple crashes cause delays in both directions on Highway 17

West Shore RCMP looking for suspects after $3,000 worth of cosmetics stolen

Suspects allegedly stole high-end beauty products from Langford Shoppers Drug Mart

Horrifying video shows near head-on collision on Trans Canada

The video was captured on dash cam along Highway 1

COVID-19: B.C. promotes video-activated services card

Mobile app allows easier video identity verification

ICBC to resume road tests in July with priority for rebookings, health-care workers

Tests have been on hold for four months due to COVID-19

Would you take a COVID-19 vaccine? Poll suggests most Canadians say yes

75 per cent of Canadians would agree to take a novel coronavirus vaccine

RCMP seek man facing sexual assault charges

Police believe he may be living on central Vancouver Island but also has a history in the Cariboo region

Budget officer pegs cost of basic income as calls for it grow due to COVID-19

Planned federal spending to date on pandemic-related aid now tops about $174 billion

Sexologist likens face mask debate to condom debate: What can we learn from it?

Society’s approach to condom usage since the 1980s can be applied to face masks today, one expert says

Langford teens reunited with family after rescue near Chemainus

Friends spent night in missing truck, spotted by RCMP helicopter

Most Read