The Dine-In Victoria delivery service closed on Aug. 9 and owner Maggie Rideout is converting the Admirals Road office into a new bistro. (Maggie Rideout/Submitted)

Dine-In Victoria closes due to delivery service competition

Owner Maggie Rideout converting Admirals Road office into new bistro

Dine-In Victoria closed on Aug. 9, after 20 years of doing food delivery in Greater Victoria.

At its peak, in 2016, owner Maggie Rideout said the service launched a new website and employed about 50 drivers who made deliveries from about 60 restaurants to customers within the region.

“Then in 2017 Skip [the Dishes] came to Victoria,” Rideout said.

READ MORE: Skip The Dishes warns B.C. delivery drivers about ‘extremely violent’ wanted man

At first, she said her local web app seemed to be able to hold its own, but claims the corporation started “trying to get [her] clients.”

“Once they came to town it was just kind of like chaos was ensuing,” she said, adding that because Skip the Dishes charges restaurants for late orders, she thinks restaurants started prioritizing them, negatively impacting Dine-In Victoria delivery times.

“This is my baby. I’ve had it for 20 years,” she said. “I’ve raised my kids on this. A lot of love has gone into this.”

Rideout said she had been planning to launch a new app in two weeks, in an effort to compete, but ultimately decided to close because DoorDash also came to Victoria.

“I’ve already experienced what Skip the Dishes can do,” she said. “You can imagine what [DoorDash is] going to do.”

From 2017 until now, she said Dine-In Victoria was reduced to about a quarter of its customer base.

“It just becomes not an intelligent move to stay open if you’re losing every day,” she said. “Experience shows me the writing on the wall.”

On Thursday, she sent notifications to her remaining customers that Friday would be their last day of service.

“The orders are already coming in,” she said on Friday afternoon. “I think people are just trying to show their support.”

READ MORE: UBER Eats food delivery launches in Greater Victoria

Despite Dine-In Victoria coming to a close, Rideout still has an appetite for the food industry. Already, the Dine-In Victoria office located at 829 Admirals Rd. in Esquimalt is being converted into a bistro.

She said they will do mostly take-out food at the bistro, which has yet to be named, though there will be enough seating to stop and have a coffee.

The bistro will be the new, public branch of a similar breakfast and lunch take-out business she has been running on private land for about 10 years.

“It’s very successful,” she said of the private business which services workers. “Our breakfast wrap is phenomenal.”

She said the front of the new public bistro has been completed, though the premises are still “a bit of a construction zone right now.” Once construction is complete and menus have been set up, she expects the bistro will open in November.

The bistro may even do delivery through other services, such as her former competitors, she added.

“If you can’t beat them, join them.”

READ MORE: Patrons report waiting over 40-minutes at Greater Victoria McDonald’s restaurant

The Langford resident has worked in the food industry for a long time. She was the manager of Cafe Mexico for a couple of years before motherhood inspired her to do Dine-In Victoria.

”Man it would be really nice to have somebody bring me food,” she remembers thinking on busy nights with her kids, before friends suggested buying Dine-In Victoria.



karissa.gall@blackpress.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Cycslists were all smiles during ninth Tour de Victoria

More than 2,100 cyclists participated

‘I’m just absolutely disgusted’: Husband furious after Const. Beckett’s killer gets day parole

Kenneth Fenton was sentenced to prison after he fatally struck Const. Sarah Beckett’s cruiser

Police investigating incident in Saanich neighbourhood

Neighbours tell Black Press Media that a body has been found, but police remain tight-lipped.

Colwood man takes on Ride to Conquer Cancer for 11th year in a row

Team Finn has raised almost $3 million for BC Cancer Foundation

Langford lizard sighting excites Victoria museum curator

Curator of vertebrate zoology/knowledge explains the spread of the Wall lizard in the region

VIDEO: Langley Ribfest met with protesters

Groups that oppose the event for various reasons plan to be on site each of the three days.

Canadians killed in Afghanistan honoured during emotional dedication ceremony

One-hundred-fifty-eight Canadian soldiers died during the mission

It’s snow joke: Up to 30 cm of snow expected to fall in northeastern B.C.

Alaska Highway, Fort Nelson to be hit with August snowstorm, according to Environment Canada

Sea-to-Sky Gondola in B.C. likely out of commission until 2020

Sea to Sky Gondola carries between 1,500 and 3,000 people every day during the summer season

Helicopter-riding dog Mr. Bentley now featured on cans of new B.C.-made beer

Partial proceeds from every pack go to Children’s Wish

PHOTOS: Weapons seized at Portland right-wing rally, counterprotests

Not all who gathered Saturday were with right-wing groups or antifa

Ferries employees participating in Denman Island cleanup for plastic-shedding ferry

The cleanup comes a few weeks after one organized by residents of the Island

Discussion on grief and loss between Stephen Colbert, Anderson Cooper goes viral

The exchange includes emotional question from Cooper, and outlook on grief as a child

Toronto activist calling on federal parties to nominate more black candidates

Fewer than 20 black Canadians have been nominated so far, including some Liberal MPs seeking re-election

Most Read