Campaign benefits Broadmead Care

Country Grocer stores offering $2 Rudi vouchers at the tills to benefit Saanich care facility

Saanich philanthropist Rudi Hoenson is in the giving mood once again. The Royal Oak resident is a major supporter of Broadmead Care

Saanich philanthropist Rudi Hoenson is at it again, launching a matching campaign to raise money for the Lodge at Broadmead Care Centre.

Hoenson is already responsible for millions of dollars raised for Broadmead Care and several other causes in Greater Victoria. In early 2015, he committed to a $20,000 matching campaign to install overhead lifts at Broadmead Care. It was ‘matched’ within a week, so he upped it to $30,000. That was quickly matched too.

“I ended up giving $250,000 because we wanted to be able to say ‘half a million,’ which we did,” says Hoenson.

Fundraising campaigns have become a way to keep the 93-year-old war veteran busy. The Royal Oak resident is a regular at Country Grocer, where his easygoing presence is well known. He also enjoys a cup of coffee four times a week at Broadmead Care.

This time, Hoenson is part of Broadmead’s Every Moment Matters Campaign, for which he has committed to match up to $125,000 raised. His commitment has inspired Country Grocer, which is contributing to the campaign out of admiration for him, said Peter Cavin, director of Country Grocer.

“Hoenson has been a great friend of Country Grocer for many years,” said Cavin. “He brightens all of our days with his quick-witted humour and smiling face and is the most generous person I have met.”

Both of Country Grocer’s Royal Oak and Esquimalt stores are onboard, with ‘Rudi’s deals of the day.’ They’re also offering $2 Rudi vouchers at the tills with all proceeds benefitting Broadmead Care.

“I used to stop by Country Grocer every day but I’m slowing down, only about three times a week now,” Hoenson says. “The nice part of this is helping veterans, it’s so nice of [Country Grocer] to participate in this. I hope the customers will support and buy lots.”

The campaign officially kicks off with a private movie screening of the uplifting dementia documentary Alive Inside.


The Lodge at Broadmead is home to more than 100 Second World War and Korean War veterans and another 110 seniors.



Just Posted

Lone wolf eating seal and howling away on Discovery Island

Fun facts about Takaya the wolf, like his a 36-hour tour around Chatham, Discovery Islands

Hundreds of foreign species continue to wash along B.C. coast following Japanese tsunami

The Royal BC Museum is home to thousands of samples collected along the west coast of North America

PHOTOS: Hundreds gather in downtown Victoria for Extinction Rebellion climate protest

The rally is the kickoff to the Global Climate Strike Week of Action

Church bells to ring for 11 minutes in support of Global Climate Strike

Each minute to signify years left to drastically reduce greenhouse gas pollution

Four charges approved in Saanich hit and run that left woman in coma

‘This was a significant crash that caused serious injuries,’ say police

PHOTOS: Young protesters in B.C. and beyond demand climate change action

Many demonstaers were kids and teens who skipped school to take part

Walmart to quit selling e-cigarettes amid vaping backlash

U.S.’s largest retailer points to ‘growing’ complications in federal, state and local regulations

Former B.C. lifeguard gets house arrest for possession of child porn

Cees Vanderniet of Grand Forks will serve six months of house arrest, then two years’ probation

How to react to Trudeau’s racist photos? With humility, B.C. prof says

‘We are now treating racism as a crime that you cannot recover from’

‘I’d do it again,’ says B.C. man who swam naked, drunk in Toronto shark tank

David Weaver, of Nelson, was drunk when he went to Ripley’s Aquarium in Toronto on Oct. 12 2018

VIDEO: Fire destroys Williams Lake strip club targeted by past arson attempts

Diamonds and Dust Entertainment Lounge destroyed by fire, as well as New World Tea and Coffee House

Trudeau seeks meeting with Singh to apologize for blackface, brownface photos

‘I will be apologizing to him personally as a racialized Canadian,’ Trudeau said Friday

Crime Stoppers most wanted for Greater Victoria for the week of September 17

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

POLL: Should the province step in to upgrade the road to Bamfield?

The death of two University of Victoria students on a bus bound… Continue reading

Most Read