Coat drive helping out abuse victims in Victoria

Plus-size fashions store owner struck by friend's story

Curvalicious store owner Sarah Frejd

Note: This story has corrected information from the original posting.

When a friend of Sarah Frejd found herself fleeing an abusive situation with only the clothes she had on, the Victoria merchant felt compelled to help.

The friend, who secured some clothes to get her by from the Haven Housing Society up Island, called in tears, asking if Frejd had any decent-looking warm coats to spare.

“It hit too close to home,” said Frejd, owner of Curvalicious Boutique. She looked into the supply of plus-size winter coats at women’s transition houses in Victoria and found them to be lacking.

So for the month of January, Frejd is partnering with the Victoria Transition Society for the Curvy Coats Campaign.

Drop donations of good winter coats, size 12 to 32, at Curvalicious in the Blanshard Plaza, Blanshard at Bay Street.

Hours are 10:30 a.m. to 6 p.m. Monday through Saturday (closed Tuesday) and noon to 4 p.m. Sunday.

For more information, contact Frejd at 250-590-2779.

Learn more about Victoria Transition House Society at

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