The United Way is hoping supporters will quench their thirst to help fill a community need.
Phillips Sodaworks is donating 25 cents a bottle and $1.50 per case to the United Way from every product sold at participating Thrifty Foods, Save-on-Foods and Country Grocer stores until Sept. 15.
Known as the United Together Campaign, 21 store locations throughout the Capital Region will include a display unit showcasing the option of soda six packs with Phillips Sparkmouth Ginger Ale, Dare Devil Orange Cream, and Capt Electro’s Intergalactic Root Beer and neck tags for single bottles.
“At United Way we are always looking for new partnership opportunities and ways to collaborate with businesses to support people in need,” said United Way campaign co-chair Bruce Williams. “It’s a privilege to be working with four partners who are deeply committed to our community, as they all prove in their day-to-day operations.”
This is the first time the grocery chains have joined forces to provide a common product with sales going back collectively to a local cause.
“When Country Grocer was approached by United Way to be part of this campaign we couldn’t say no. Teaming up with other grocery stores and Phillips sounded like a great way to combine our efforts to raise funds and awareness for such a worthy cause. We’re looking forward to seeing the outcome,” says Tammy Averill, marketing manager with Country Grocer.
Thrifty Foods was also quick to jump at the chance to join the campaign.
“All partners are sharing a common goal of supporting our communities, helping to strengthen our families, children and youth which build stronger communities,” said Vivian Chenard, manager of community relations for Thrifty Foods.
Save on Foods store manager Ted Pigeon said the company is proud of the relationship it has with Phillips Brewing and looks forward to helping United Way achieve success through the campaign.
“Save on Foods has always been an active supporter of our community and this is a good opportunity for us to not only support United Way in their fundraising effort but support one of our local supplier partners who have stepped up to the plate to raise funds for Greater Victoria,” said Pigeon.
This promotion jumpstarts United Way’s 2016 community campaign. The organization’s official launch event Fill the House will take place on Sept. 14 from 7 a.m. to 1 p.m. in the Mayfair parking lot (corner of Blanshard and Finlayson). United Way is looking to Fill the House with the essentials to set up local youth, families, adults and seniors who need a bit of help on the road to success. A full shopping list for this product drive can be found at uwgv.ca.