Canadian artist Jessie Reyez is among the headliners for the 2018 version of Rifflandia. Courtesy Atomique Productions

RIFFLANDIA: Local artists thrive under festival model

Bands like Current Swell, one of the 2018 headliners, made their mark at RAP

Supporting local musicians, some of whom find their way further up the music ladder in the aftermath, is a part of what Rifflandia is all about.

The music festival, which celebrates its 11th edition in September, has given various Victoria-area bands their first big break including Current Swell, who were on the roster for the first Rifflandia back in 2008 and are among the headliners this time.

“They’re a group we, as a company, have supported since Day 1,” says Nick Blasko, co-founder of festival promoter Atomique Productions. “This time they’re bringing some friends and taking a different approach to the show.”

The Swell, as Blasko refers to the group, are the kind of grassroots act that has fit in well over the years with the bigger names that have taken the stage at Royal Athletic Park and other festival venues.

“For us, it’s always the idea that we can take one of those slots on the main stage; that shows the support for the local bands in the community,” he says. “It’s always nice to be able to do that.”

This year some of those bigger names include Jessie Reyez, the Juno Award winner whose career trajectory in North America in the past year has been incredible; Grammy-nominated Daniel Caesar, another young Canadian who is making a splash on both sides of the border, Lights, Adventure Club and Bishop Briggs.

In all, 154 bands are taking part in the festival. Sound like a crazy high number? It’s not the most ever, Blasko says.

“I think we broke 200 in the Breakout West year,” he says of 2015, when the city hosted the annual blending of the Western Canadian Music Awards, four-day conference and three-day music festival.

In terms of who’s attending Rifflandia, the demographic is becoming broader every year. Where the earlier festivals attracted a mainly younger crowd, the regulars are getting older and even starting to bring their children along, which has prompted organizers to do more things to entertain families at RAP. Kids 12-under get in free when registered using the festival’s official online form.

READ: Rifflandia music festival lineup announced for 2018

“I’d say 25-30 per cent are core people that support Rifflandia, and maybe 25-35 per cent is made up of audiences of headliners who come to hear bands specifically,” Blasko says. “Then the remaining chunk are those people who don’t want to miss out on the excitement.”

Bringing upwards of 10,000 people into town makes for some serious economic impacts as well. “I talk to cab drivers sometimes and they say ‘it’s like New Year’s Eve three nights in a row,’” he adds.

Having three new venues for the festival – adding Canoe, the Rubber Boot Club and Vinyl Envy brings the total to 12 sites – is another way the festival is expanding its reach, both for artists and audiences.

“It makes for a more robust festival and gives us more options,” Blasko says, noting that venues like Canoe have been providing a place for local bands to play for some time now.

While the smaller sites offer great options for people who may not like the outdoor festival atmosphere, for those looking for that kind of thing in an urban location, RAP has it all, with two stages and plenty of food and beverage choices.

To check out the full schedule or buy tickets, visit rifflandia.com.

editor@mondaymag.com

 

Lights brings her unique sound to the Rifflandia music festival in Victoria in September. Photo courtesy Atomique Productions.

Just Posted

Saanich wants bunkers to be off limits for cannabis growing

Saanich looks to block cement bunkers on ALR farmland

UPDATE: Missing Langford teen found safe

The 13-year-old Langford boy reported missing Wednesday has been found

Victoria police seize over one kilo of fentanyl, guns and cars

Andrew Ritch is facing charges of drug trafficking and firearm offences

Fire chief stops driving lesson to fight fire

Sooke fire concerned over second suspicious bin fire this year

Tour de Victoria rolls through the region Saturday

Expect traffic delays across Greater Victoria on Aug. 18

B.C. wildfires 2018: Hazy skies impacting crews in spotting new fires

18,000 people are on an evacuation alert, with 3,000 homes under an evacuation order

Minister optimistic after 2 days of Columbia River Treaty negotiations

Canadian and U.S. officials met in Nelson Wednesday and Thursday to discuss future of the treaty

Man dies in B.C. police cell while awaiting court hearing

An independent investigation is underway after a man died while in Penticton police custody Aug. 16

RCMP appeal for tips, dashcam footage in German tourist shooting west of Calgary

The Durango crashed into the ditch after the shooting near the Goodstoney Rodeo Centre

2 nurses attacked at B.C. psych hospital, union calls for in-unit security

PHSA says that in-unit guards would do more harm than good

Former B.C. optician won’t be jailed for sexually assaulting minor

Kenneth Pilkington sentenced to 24 months’ probation for offence three decades ago

Red Cross now accepting donations for those impacted by B.C. wildfires

The Canadian Red Cross is asking for help now and in the weeks and months ahead.

B.C. program to educate parents reduces ‘shaken baby syndrome’ by 35%

Period of PURPLE Crying was launched nearly a decade ago

UPDATED: Vancouver Island community under evacuation alert due to wildfire

BC Wildfire Service says steep terrain near Zeballos poses challenge as “out of control” wildfire approaches homes

Most Read