Televised Tragically Hip show an 'unprecedented event:' CBC

Televised Tragically Hip show an ‘unprecedented event:’ CBC

Whether it's home screenings or community viewing parties, much of Canada will be tuning in for iconic rock band's final bow

TORONTO – Few Canadian television events qualify as a momentous occasion for the nation, but Saturday’s Tragically Hip concert promises to be special.

It seems like much of the country will be tuned into CBC’s live broadcast of “The Tragically Hip: A National Celebration” from Kingston, Ont., when factoring in home screenings and community viewing parties.

Yet how many people will watch is anybody’s guess at this point.

“This is an unprecedented event for us,” said Jennifer Dettman, CBC’s executive director of unscripted content.

The sentiment is true on many levels, she adds.

The last stop on the Hip’s “Man Machine Poem” tour is widely expected to be their final performance, as lead singer Gord Downie is facing terminal brain cancer. After tickets to the tour sold out within minutes, fans launched a campaign urging the CBC to carry the band’s Kingston show as a live TV event.

Dettman wouldn’t speak to the contract negotiations that led to the Hip agreeing to the broadcast.

“CBC made both a competitive and financially responsible offer to acquire the broadcast rights, and we’re thrilled to be able to offer this national celebration to as many Canadians as possible,” she said.

The concert won’t just be on the main CBC network, it will also be broadcast through various other platforms such as CBC Radio One, the CBC website and its YouTube and Facebook channels.

With so many viewing options, that will make it tough to capture how many eyes and ears are focused on the Hip this Saturday.

That’s where ratings agency Numeris comes in. The Toronto-based company tracks viewership figures by using meters and viewing diaries prepared by a panel of Canadians representative of the population.

Their data shows that most huge audience draws are typically live programming, led by major sporting events.

The Super Bowl is the biggest TV event nearly every year — drawing about six million to eight million viewers in recent years — while a handful of other annual celebrations like the Academy Awards, the Golden Globes and Grammys are perennial favourites too.

The gold medal game of the men’s hockey tournament at the 2010 Vancouver Winter Olympics is considered to be the most-watched broadcast ever in Canada. It drew 16.6 million viewers, according to data from Numeris, about double the number of people who tune into most Super Bowls.

Those kinds of numbers will be hard to beat, even for a rock band with as much Canadian clout as the Hip.

Numeris spokesman Tom Jenks wouldn’t guess how many viewers will tune into the CBC broadcast, but acknowledges it’ll probably be a pretty big number.

The agency said it will be counting every public screening — from restaurants to movie theatres to community viewing parties — and each person streaming the concert on their phone. Viewers who playback the show on their DVRs within seven days will also be included in the final numbers.

“Our system captures all viewing,” Jenks said.

Potentially driving those numbers higher is the decision make the Hip’s concert a one-time broadcast, with no encore presentation and no availability on on-demand platforms.

“Our goal was to bring the experience of this live concert to Canadians in that moment,” Dettman said.

“I’m sure the band will figure out what they will want to do with the concert afterwards.”

She said the goal is to give all Canadians the same “crescendo” feeling that will ripple through the arena in Kingston.

“Our goal is to bring the experience … to as many Canadians as we can,” she said.

“The idea that we’re all together experiencing this moment at the same time is really special.”

 

Follow @dfriend on Twitter.

David Friend, The Canadian Press

Just Posted

Norman Mogensen sets up strings for his beans in his plot in the Oak Bay community gardens. (Christine van Reeuwyk/News Staff)
Oak Bay gardener spends decades cultivating, improving daddy’s beans

85-year-old vegan part of the community gardens scene

Theatre SKAM is offering mobile, pop-up performances to Greater Victoria residents once again this summer. They’ll feature emerging artists Yasmin D’Oshun, Courtney Crawford, Kaelan Bain and Kendra Bidwell (left to right). (Courtesy of Theatre SKAM)
Theatre performances can be ordered to Greater Victoria front yards this summer

Theatre SKAM offering mobile, pop-up performances once again

Diana Durrand and Arlene Nesbitt celebrate the new artist space in 2014. Gage Gallery moves this summer from Oak Bay to Bastion Square in Victoria. (Black Press Media file photo)
Gage Gallery moving to Bastion Square

Vivid Connections, a showcase by Laura Feeleus and Elizabeth Carefoot, opens new venue June 29

Days after students’ return to Victoria High School was delayed by a year, the province has announced some amenities that will be included in the school’s expansion project. (Photo by Cole Descoteau)
Child-care spots, artificial turf field, non-profit space included in Vic High expansion

SD61 now aims to welcome students back at the high school by September 2023

Gwen Spencer Hethey with her uncle and mentor Major Frederick Richardson. (Courtesy of Greater Victoria Sports Hall of Fame)
‘She was a killer’: The Victoria woman who pioneered female sharpshooting

Gwen Spencer Hethey made military men ‘look like turkeys’ says her son

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

A aerial view shows the debris going into Quesnel Lake caused by a tailings pond breach near the town of Likely, B.C., Tuesday, Aug. 5, 2014. THE CANADIAN PRESS/Jonathan Hayward
Updated tailings code after Mount Polley an improvement: B.C. mines auditor

British Columbia’s chief auditor of mines has found changes to the province’s requirements for tailings storage facilities

A North Vancouver man was arrested Friday and three police officers were injured after a 10-person broke out at English Bay on June 19, 2021. (Youtube/Screen grab)
Man arrested, 3 police injured during 10-person brawl at Vancouver beach

The arrest was captured on video by bystanders, many of whom heckled the officers as they struggled with the handcuffed man

Patrick O’Brien, a 75-year-old fisherman, went missing near Port Angeles Thursday evening. (Courtesy of U.S. Coast Guard)
Search for lost fisherman near Victoria suspended, U.S. Coast Guard says

The 75-year-old man was reported missing Thursday evening

Bruce Springsteen performs at the 13th annual Stand Up For Heroes benefit concert in support of the Bob Woodruff Foundation in New York on Nov. 4, 2019. (Greg Allen/Invision/AP)
Canadians who got AstraZeneca shot can now see ‘Springsteen on Broadway’

B.C. mayor David Screech who received his second AstraZeneca dose last week can now attend the show

New research suggests wolves can be steered away from the endangered caribou herds they prey on by making the man-made trails they use to hunt harder to move along. THE CANADIAN PRESS/Nathan Denette
Culling cutlines, not B.C. wolves, key to preserving caribou herds: researcher

The government has turned to killing hundreds of wolves in an effort to keep caribou around

Gary Abbott (left) and Louis De Jaeger were two of the organizers for the 2014 Spirit of the People Powwow in Chilliwack. Monday, June 21, 2021 is Indigenous Peoples Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of June 20 to 26

Indigenous Peoples Day, Take Your Dog to Work Day, Onion Rings Day all coming up this week

Most Read