Your home is likely the most valuable asset you’ve ever owned, which can make the decision to sell it a difficult one.
But with the Greater Victoria real estate market rebounding significantly from the spring slowdown, it’s a decision more homeowners are pondering, says Saanich realtor Marilyn Ball, with Coldwell Banker.
Whether you’re looking to move your growing family into that “forever home” or “rightsize” into something more manageable, those next steps will likely begin with the first step of selling your home.
“A successful sale begins with asking a few essential questions: What is your home worth? Is it a good time to sell? And how can you make it as attractive as possible to secure a quicker sale and better price?” Marilyn explains.
Answering those questions starts with a first meeting, touring the home, creating a “to-do list” and determining a detailed marketing plan.
- Photography is key. Quality real estate photos that show your home at its best will attract potential buyers before they read about the various amenities, floorplan or awesome neighbourhood. “In real estate, great images are everything,” Marilyn says.
- Professional floorplans. Once you’ve caught their eye with the photos, “floorplans are often the first piece of information buyers ask for as they allow them to easily understand the layout of the home, and get a sense of the room sizes,” Marilyn says.
- Video marketing. Now your potential buyers are intrigued, and can start to envision their family in your home, a high-quality story-telling video is one of the most effective tools to excite and entice them into coming to view the property and experience it for themselves.
- Digital marketing. Now that you have all the assets to show your home at its best, it’s time to get the word out. In addition to a variety of advertising platforms, Marilyn is excited about the Vancouver Island and Victoria real estate boards combining their MLS search systems, providing greater exposure for your home!
It’s a plan that works. Says client Frieda, “Marilyn organized experts to stage the property, map the buildings, create a 3-D presentation of the whole property, and write a description that captured the ambiance of our home. Within five days of listing on MLS we had multiple solid offers resulting in a hassle-free sale.”
And when it comes to finding your next dream home, you’ll be equally well-served, says longtime client Janat: “Marilyn has helped us buy and sell three homes… she is tenacious in her search, finding the perfect home, or buyer that fit our needs.”