Accreditation just makes sense: Businesses share their stories

87 per cent of consumers prefer to work with a BBB-accredited business

What’s your story?

As Rosalind Scott travelled Vancouver Island, meeting with local accredited business owners, she asked each this question: Why are you an accredited business?

“Everyone has a different reason for being accredited,” reflects Scott, executive director of BBB Vancouver Island.

“One saw it as a way to stand shoulder to shoulder to shoulder with other good, ethical businesses. Another sees it as a way of giving back to his community by being a role model.”

Why accreditation matters

Why get accredited? “The bottom line is why wouldn’t you?” Scott asks. “We foster ethics, set standards and hold businesses accountable to that, but we also recognize good business practices.”

One misconception Scott hears is the belief that accreditation brings more complaints. The reality could’t be farther from the truth. BBB addresses complaints about all businesses, whether accredited or not. The difference is that accredited businesses commit to responding to the complaint, she explains.

“It’s how you deal with it. You agree to make a good faith effort to resolve a complaint in a reasonable manner.”

The key is reasonable – no business will be asked to address a consumer’s concern in an unreasonable way, Scott emphasizes.

And for consumers, BBB accreditation is a significant indicator of a business they want to do business with.

“BBB helps people find businesses they can trust,” Scott says, noting that 87 per cent of people say they prefer to work with a BBB-accredited business.

Did you know that in Canada, BBB:

  • is consumers’ No. 1 choice to report scams, in person or via Scam Tracker; for the first time, all of last year’s top scams were online
  • has 384000 accredited business
  • reported on 5.2 million businesses last year
  • completed 346,000 customer reviews last year
  • undertook more than 45,000 mediations, arbitrations and ad reviews
  • had 225 million instances of service, from businesses or consumers

What should you know about BBB?

First, they receive no government funding. In fact, the non-profit organization is completely self- sustaining and offers all its services free of charge.

Second, BBB businesses are accredited – not “members” – they need to meet BBB standards and practices.

“A person really needs to understand and value of ethical business practices,” Scott says.

Learn more about how you can get accredited with the BBB by visiting them online or calling 250-386-6348 (toll-free: 1-877-826-4222).

Comments are closed

Just Posted

Saanich rides ahead with Active Transportation Plan

Saanich plans to double the share of all trips made by active transportation by 2050.

Suman, mom of Reena Virk, has died

Mother of 1997 murder victim became an activist against bullying

CRD tightens leash on dog walkers

Five regional parks in Sooke now have new restrictions on dogs

Fire in Sooke hills park likely caused by campfire

Crews currently focus on hot spots

Remains of two people found in Ucluelet

Officials have not said whether or not the remains belong to Ryan Daley or Dan Archbald

Canada won’t ‘play politics’ on U.S. migrant children policy

The U.S. government is under fire over its ”zero tolerance” policy

Drive-thru voting in Saanich crashes over environmental concerns

Environmental concerns over climate change could stall drive-thru voting in Saanich. Angila… Continue reading

Independent schools continue to top Fraser Institute secondary school list

Think tank says its ratings are fair to all schools, public and private

Former Somali child refugee fights to stay in Canada

Former child refugee Abdoul Abdi’s judicial review set for today in Halifax

U.S. border separations ripple through midterm campaigns

Several Republicans to break from President Donald Trump amid boarder separation issues

AFN chief accused of being too close to Trudeau

Perry Bellegarde insists he is not that close to the Liberals as elections looms

Three injured after industrial explosion in Newfoundland

The roof of the warehouse was blown off in the explosion near St. John’s

Ottawa Senators trade Mike Hoffman, less than a week after allegations involving partner

Following the trade Senators make no mention of allegations against Hoffman’s partner

Most Read