“People can feel good about opening their homes when they’re ready to sell; we can do things very safely, with distancing and sanitizing,” says Coldwell Banker realtor Marilyn Ball.

Home selling in the age of social distancing: creativity is key

This spring’s pandemic has spurred an unprecedented level of creativity in how we communicate, share ideas and do business – especially for realtors supporting homeowners in the age of COVID.

As we move into summer, we’re seeing the real benefits of that. “I am feeling that positivity as we move into Stage 3 of the province’s reopening, and mortgage rates continue to stay low,” says Coldwell Banker realtor Marilyn Ball, crediting the work of local residents and leaders in creating that safe environment – protocols that extend into the way people are buying and selling homes today.

“People can feel good about opening their homes when they’re ready to sell; we can do things very safely, with distancing and sanitizing.”

Safety protocols have also prompted new creativity in how properties are marketed – one of Marilyn’s specialties.

“One of the silver linings to this is that it’s created a new focus around video, and I work with a wonderful videographer and a photographer who help showcase our properties really well.”

Local knowledge, creative inspiration

Raised on Vancouver Island, and a realtor for more than 14 years, Marilyn draws on a depth of experience and a passion for tapping into her creative talents to showcase her clients’ homes.

After having run a very successful Montessori-style preschool for nearly 15 years, Marilyn was ready for a new challenge when her daughters became young adults.

“I really wanted to work with people – that’s where my strength is – and real estate lets me do that,” explains Marilyn, serving homeowners and buyers throughout Victoria and the Saanich Peninsula as a realtor with Coldwell Banker, one of North America’s oldest and most established residential brokerages.

From drawing on marketing techniques that resonate with buyers to connecting clients with their dream homes, “every day, every property, and every client is unique. The problem-solving as we work toward achieving their goals is very satisfying,” says Marilyn, a Victoria Real Estate Board President’s Award-winner who throughout her career continues to add new areas of expertise, including designations for negotiating, and working with seniors. In the community, she’s served on the board of the Canadian College of Performing Arts and is a founding member with a great group of friends for Rock 4 A Reason, an annual concert supporting the BC Cancer Foundation.

With her Fine Arts Honours Degree from the University of Victoria, Marilyn especially appreciates the creativity afforded by today’s new marketing strategies, including quality digital photography, video, detailed brochures and social media – as ideal for an elegant James Bay condominium as a North Saanich waterfront acreage.

“I love meeting so many different people and just being that catalyst for their new lifestyles. There’s a lot of satisfaction in helping people.”

***

To connect with Marilyn about your real estate goals, visit marilynball.ca, call 250-818-6489 or email marilyn@marilynball.ca

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