B.C. Transit rolls out Transit TV in Victoria

New initiative is about 'openness and great communication': spokesperson

Meribeth Burton with B.C. Transit is the mind behind Transit TV

B.C. Transit television is just a mouse click away.

The bus company rolled out its inaugural broadcast series, known as Transit TV, last week on its website.

New initiatives, employee profiles and other transit news, will be the focus of stories filmed, edited and told by Meribeth Burton, Victoria-based B.C. Transit spokesperson.

Transit TV can help get the word out about ways the Crown agency is serving communities around the province.

“For me it’s about complete openness and great communication,” said Burton, who took on the agency’s spokesperson role earlier this year. “I think Transit TV is just one small component.”

Though the concept was not developed in response to an independent review of B.C. Transit that the province ordered after several mayors complained, Burton said Transit TV will bolster communications.

It was during her job interview for the position in February that she pitched the idea of telling B.C. Transit stories.

She is now using an iPad to tape interviews with B.C. Transit employees and then editing them into short, but informative segments. Burton will also appear on camera.

“Once I feel like I’ve got his or her voice, and I’m reflecting it, I try to add a little Meribeth to it,” said Burton, who worked for nearly 24 years as a television journalist.

She felt it only natural to bring her broadcast skills to her new communications career.

“I do people-style communications, because I like people. I’m a storyteller and my colleagues think it’s wonderful, because I think everything they tell me is a story.

“I probably hear three great story ideas a day.”

In addition to viewing online videos, visitors to the site can also click a link that takes them to mainstream media stories featuring B.C. Transit.

“I think the more stories, the more points of view, the better our ridership will understand some of the issues,” Burton said.

To watch Transit TV, visit www.bctransit.com and look for the Transit TV link.


Just Posted

WANTED: VicPD seeks car owner in assault investigation

Driver of Hyandai Santa Fe described as 6 foot Caucasian male, late 30s

Saanich makes appeal for regional fire dispatch system

Five CRD communities drop Saanich service in favour of Surrey

‘Not well thought out:’ Arizona family slams B.C. speculation tax

American family spends half the year in vacation home on Vancouver Island

Giants draw first blood in WHL playoff series vs. Victoria

Home ice advantage non-existent for Royals against arch-rival Vancouver

New Galloping Goose overpass at McKenzie could open next week

Drivers reminded to watch the road in McKenzie construction zone

Vancouver Island’s Best Videos of the Week

A look at some of the best video stories from the past week ending March 23, 2018

Saanich invites input on garden suites

Early returns suggest support for the legalization of garden suites, but the… Continue reading

Health officials called after acid spill near B.C.-Alberta border leaks into creek

Tanker truck crashed south of Dawson creek, spilling 17,000 litres of hydrochloric acid

Embattled band Hedley plays last show in B.C. before hiatus

About 3,000 tickets had sold for final performance at Kelowna’s Prospera Place

Trudeau to exonerate B.C. First Nations chiefs hanged in 1860s

Prime Minister to absolve Tsilhqot’in chiefs in relation to deaths of 14 construction workers

Canucks sing the Blues as they fall to St. Louis 4-1

Berglund nets two, including the game-winner, to lift St. Louis over Vancouver

Calving season brings hope for Cariboo ranchers

Still a lot of work ahead to recover from the wildfires

Canada’s Kaetlyn Osmond wins figure skating world title

The 22-year-old fwon the women’s singles crown with her Black Swan routine

Vancouver Island pooches celebrate National Puppy Day

Check out some of the submissions we received from around the region

Most Read