B.C. Transit rolls out Transit TV in Victoria

New initiative is about 'openness and great communication': spokesperson

Meribeth Burton with B.C. Transit is the mind behind Transit TV

B.C. Transit television is just a mouse click away.

The bus company rolled out its inaugural broadcast series, known as Transit TV, last week on its website.

New initiatives, employee profiles and other transit news, will be the focus of stories filmed, edited and told by Meribeth Burton, Victoria-based B.C. Transit spokesperson.

Transit TV can help get the word out about ways the Crown agency is serving communities around the province.

“For me it’s about complete openness and great communication,” said Burton, who took on the agency’s spokesperson role earlier this year. “I think Transit TV is just one small component.”

Though the concept was not developed in response to an independent review of B.C. Transit that the province ordered after several mayors complained, Burton said Transit TV will bolster communications.

It was during her job interview for the position in February that she pitched the idea of telling B.C. Transit stories.

She is now using an iPad to tape interviews with B.C. Transit employees and then editing them into short, but informative segments. Burton will also appear on camera.

“Once I feel like I’ve got his or her voice, and I’m reflecting it, I try to add a little Meribeth to it,” said Burton, who worked for nearly 24 years as a television journalist.

She felt it only natural to bring her broadcast skills to her new communications career.

“I do people-style communications, because I like people. I’m a storyteller and my colleagues think it’s wonderful, because I think everything they tell me is a story.

“I probably hear three great story ideas a day.”

In addition to viewing online videos, visitors to the site can also click a link that takes them to mainstream media stories featuring B.C. Transit.

“I think the more stories, the more points of view, the better our ridership will understand some of the issues,” Burton said.

To watch Transit TV, visit www.bctransit.com and look for the Transit TV link.

emccracken@vicnews.com

Just Posted

West Shore residents hold forum to voice frustration with Goldstream Park homeless camp

Some 200 residents fill local pub pointing fingers, claiming crime on the rise, safety at risk

Saanich ‘inside cat’ comes home two weeks later, two pounds lighter

The only one not excited about the return of Arthur, is the… Continue reading

City stamps rezoning approval for Merridale Cidery expansion in Victoria

Owner expects doors open by fall 2019 in Dockside Green neighbourhood

North Island Tour De Rock rider Benjamin Leah leads team to Port Hardy

“You don’t have issues and problems when you look at these kids and how much they’re going through.”

Two to hospital after University of Victoria sailing mishap

Wind gusts capsize boat of recreational club sailors

Environment Canada confirms Ottawa area hit by two tornadoes Friday

At one point more than 200,000 hydro customers were blacked out

Whitecaps see playoff dreams fade after 2-1 loss to FC Dallas

Goal in 87th minute seals Vancouver’s fate

5 things to do this weekend in and around Greater Victoria

Sooke Apple Fest returns, Saanich lights up with lantern festival and anarchists unite for downtown book fair

B.C. students send books to displaced students of Hornby Island school fire

Maple Ridge elementary school teacher says students learned about acts of kindness

Trump drains oxygen from Trudeau foreign policy with PM, Freeland bound for UN

A lot has changed since the Liberals came to power in Canada in 2015

Emergency crews investigate small sulphuric acid spill in Kootenays

IRM states a small volume of less than one cup and three dime-sized drips were leaked from carrier

Victoria resident barred from trading securities for fraud

Larry Keith Davis used money from an investor to pay personal bills

Most Read