A Cineplex Odeon theatre is pictured in North Vancouver, on May 15, 2012. THE CANADIAN PRESS/Jonathan Hayward

A Cineplex Odeon theatre is pictured in North Vancouver, on May 15, 2012. THE CANADIAN PRESS/Jonathan Hayward

Cineplex CEO says cinemas ‘could help in a big way’ as potential vaccination sites

Plans for vaccination sites are still very much in flux

The head of Cineplex Inc. is ready to turn Canada’s multiplexes into temporary COVID-19 vaccination sites.

Ellis Jacob, CEO of the country’s largest movie theatre chain, says he’s reached out to provincial public health agencies nationwide to suggest his company “could help in a big way” as a space for distributing shots.

In Ontario, those talks have also involved Premier Doug Ford, Jacob said in an interview.

And he says while no decisions have been made, he believes health leaders were “very interested and receptive” to the idea.

Plans for vaccination sites are still very much in flux as officials balance vaccine availability and provincial approvals with choosing locations that make logistical sense.

Loblaw Cos. Ltd.-owned Shoppers Drug Mart and other pharmacies are among companies seeking approval as mass vaccination sites.

READ MORE: Canadian malls, conference centres, hotels offer up space for COVID vaccination centres

But preliminary plans for a vaccination rollout have been hampered by supply setbacks.

In Toronto, for example, a massive clinic was opened at the Metro Toronto Convention Centre in January before it was shut down two days later due to vaccine shortages.

Jacob says once vaccination distribution picks up, he believes Cineplex theatres in smaller markets could be especially helpful because they’re spaces that can accommodate people “all the time” and are familiar to local residents.

“Most people know their local theatres so it makes it easier than somebody saying, ‘Hey, come to this particular place,’ which they’ve never heard of,” he added.

“So I think we could ramp it up and get going in a couple of days, as long as we know what they need and what the conditions are.”

Cineplex, which reported a steep fourth-quarter loss of $230.4 million on Thursday, has been grappling with a massive shutdown of its chain due to COVID-19 restrictions.

The movie theatre company says the loss amounted to $3.64 per diluted share for the quarter ended Dec. 31 compared with a profit of $3.5 million or six cents per diluted share in the last three months of 2019.

Revenue totalled $52.5 million, down from $443.2 million a year earlier.

Cineplex announced earlier this week that it reached a deal with its lenders to further amend its credit agreement as it struggles through the financial impact of the COVID-19 virus on its operations.

It said the amendment allows for the suspension of financial covenant testing to continue until the fourth quarter of 2021 under certain conditions.

These include the completion of a minimum $200-million financing of second lien secured notes by March 31. Net proceeds must be used to repay debt, including $100 million that would be a permanent repayment.

David Friend, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirusvaccines

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Highway 14 (Sooke Road) is closed between Impala Road and Humpback Road following a “major” police incident, according to DriveBC. (Black Press Media file photo)
UPDATED: Major crimes unit takes over after police incident closes Highway 14 through Sooke

Incident occurred Friday night, detour made available early Saturday

To each their own pipe. The new sewer main during staging in James Bay before it was installed in 2018, to convey waste to the McLoughlin Point treatment facility. (Black Press Media file photo)
‘End in sight,’ for Victoria’s annual sewage overflows

Wastewater projects underway should end sewage overflows

Community members Ed Hutchinson, left, Dave Noren, and Pat Graham, president of The Ladies Guild, stand before the new book house outside the Church of the Advent in Colwood. The tiny library was built as a result of the annual Church of the Advent book sale being cancelled due to COVID-19. (Submitted/Joan Hoffman)
Colwood church builds little library

Church of Advent annual book sale cancelled due to health restrictions

(Courtesy Very Good Butchers)
Very Good Butchers brand adds cheese to its platter

The Cultured Nut products to be rebranded under Very Good Cheese banner

Ron Sivorot, business director at Kennametal’s Langford site, the Greater Victoria facility that made a component being used on NASA’s Perseverance rover on Mars. (Jake Romphf, Black Press Media)
NASA’s Perseverance Mars rover using piece made at Kennametal’s Langford site

The Greater Victoria plant’s tooth blank is helping the rover’s drill collect rock cores

The James C Richardson Pipe Band marches in a Remembrance Day parade on Nov. 11, 2019 in Chilliwack. Wednesday, March 10 is International Bagpipe Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of March 7 to 13

International Bagpipe Day, Wash Your Nose Day and Kidney Day are all coming up this week

More than ever before, as pandemic conditions persist, the threat of data breaches and cyberattacks continues to grow, according to SFU professor Michael Parent. (Pixabay photo)
SFU expert unveils 5 ways the COVID-19 pandemic has forever changed cybersecurity

Recognizing these changes is the first in a series of steps to mitigate them once the pandemic ends, and before the next: Michael Parent

Kevin Haughton is the founder/technologist of Courtenay-based Clearflo Solutions. Scott Stanfield photo
Islander aims Clearflo clean drinking water system at Canada’s remote communities

Entrepreneur $300,000 mobile system can produce 50,000 litres of water in a day, via solar energy

Malawian police guard AstraZeneca COVID-19 vaccines after the shipment arrived in Lilongwe, Malawi, Friday March 5, 2021. Canada is expecting its first shipments of AstraZeneca vaccine next week. (Associated Press/Thoko Chikondi)
B.C.’s daily COVID-19 cases climb to 634 Friday, four more deaths

Currently 255 people in hospital, 66 in intensive care

A crashed helicopter is seen near Mt. Gardner on Bowen Island on Friday March 5, 2021. Two people were taken to hospital in serious but stable condition after the crash. (Irene Paulus/contributed)
2 people in serious condition after helicopter goes down on Bowen Island

Unclear how many passengers aboard and unclear where the helicopter was going

Surrey Pretrial in Newton. (Photo: Tom Zytaruk)
B.C. transgender inmate to get human rights hearing after being held in mostly male jail

B.C. Human Rights Tribunal member Amber Prince on March 3 dismissed the pretrial’s application to have Makayla Sandve’s complaint dismissed

Supporters rally outside court as Pastor James Coates of GraceLife Church is in court to appeal bail conditions, after he was arrested for holding day services in violation of COVID-19 rules, in Edmonton, Alta., on Thursday March 4, 2021. THE CANADIAN PRESS/Jason Franson
‘Law remains valid:’ Pastor accused of violating health orders to remain in jail

The Justice Centre for Constitutional Freedoms is representing the pastor

The Netflix logo on an iPhone. B.C. delayed imposing sales tax on digital services and sweetened carbonated beverages as part of its response to COVID-19. Those taxes take effect April 1, 2021. THE CANADIAN PRESS/AP, Matt Rourke
B.C. applies 7% sales tax on streaming, vaping, sweet drinks April 1

Measures from 2020 budget were delayed due to COVID-19

A lawyer wears a face mask and gloves to curb the spread of COVID-19 while waiting to enter B.C. Supreme Court, in Vancouver, B.C., Friday, Aug. 28, 2020. British Columbia’s highest court has sided with the land owner in a dispute over public access to public land. THE CANADIAN PRESS/Darryl Dyck
B.C. high court finds in favour of large landowner in fight over access to pair of lakes

The Nicola Valley Fish and Game Club launched legal action after the cattle company blocked road and trail access

Most Read