Passes on sale for hometown tourist festival

  • Feb. 25, 2011 11:00 a.m.

Discounts at hotels, restaurants and attractions often taken for granted by Greater Victoria locals are in open season for the 39th edition of Be a Tourist in Your Own Hometown.The event, on from March 2 to 6, offers coupons and passes to venues in the region, including the Fairmont Empress Hotel, Prince of Whales Whale Watching and WildPlay Element Parks.“Although they’re tourist attractions, (they’re) part of the community,” said Krista Larsen, co-ordinator for Attractions Victoria, the non-profit that puts Be a Tourist together. “It’s the largest industry in Victoria, but more importantly, we participate in day-to-day life here as a business or employees of these businesses.”Almost four decades ago, Be a Tourist began as a one-day event with five destinations. This year, there are 63 destinations over four days.“When you stage an event like this in a place like this, there continues to be that wow factor, as in, ‘wow, look at where I live,’” Larsen said.ecardone@vicnews.com

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