Lindsay Gaudette, Peninsula Co-op’s director of marketing and community relations, Chris Forester, executive director of Connections Place, Mark Breslauer, chief executive officer of United Way Greater Victoria, and Heather Skydt, director of marketing and communications with United Way Greater Victoria, spell out Peninsula Co-op’s donation to the Blue Love Campaign. (United Way Greater Victoria/Submitted)

Lindsay Gaudette, Peninsula Co-op’s director of marketing and community relations, Chris Forester, executive director of Connections Place, Mark Breslauer, chief executive officer of United Way Greater Victoria, and Heather Skydt, director of marketing and communications with United Way Greater Victoria, spell out Peninsula Co-op’s donation to the Blue Love Campaign. (United Way Greater Victoria/Submitted)

Peninsula Co-op donates $100,000 to United Way Greater Victoria’s Blue Love Campaign

Campaign aims to raise $1M to help improve access to mental health support

The chief executive officer of the United Way Greater Victoria (UWGV) hopes a $100,000 donation from Peninsula Co-op will inspire future donations to the Blue Love Campaign designed to help thousands of individuals facing mental health challenges. UWGV also announced that Peninsula Co-op will match every dollar raised up to $100,000.

“We are elated to have such a well-respected and community-minded business partnering with us,” said Mark Breslauer, UWGV’s chief executive officer. “It is our hope this generosity will inspire many to give. We expect this campaign will allow our valued frontline agencies to help blue hearts turn red by individuals knowing they aren’t alone anymore.”

This comment refers to the UWGV’s Blue Love Campaign which stems from the idea that hearts are often black and blue from years of trauma or other life-changing events such as a global pandemic.

RELATED: United Way funding bolsters food programs for Victoria’s vulnerable seniors

The Blue Love Campaign aims to raise $1 million for counselling, peer support and outreach services by the end of 2021 through corporate gifts, public donations and loyal United Way donors. This additional funding could hire up to 15 support workers or counsellors to help about 9,000 to 15,000 adults, families, children or youth facing mental health challenges.

Lindsay Gaudette, director of marketing and community relations at Peninsula Co-op, said many family members, friends and neighbours are struggling with their mental health and are often not able to get the support they so desperately need. “We hope that our community will be inspired to rally alongside us to provide more resources so we can help heal hearts and minds,” said Gaudette.

Funds raised from the campaign will benefit Blue Love community partners such as Connections Place, Family Services of Greater Victoria, Hulitan Family Services, Greater Victoria Citizens’ Counselling Centre, Mental Health Recovery Partners, NEED2 Suicide Prevention, Education & Support, Pacific Centre Family Services, South Island Centre for Counselling & Training, Sooke Family Resource Society and Vancouver Island Men’s Therapy Centre.

Chris Forester, executive director of Connections Place, said his organization is thrilled to be part of the campaign. “An investment in Connections Place would enable us to expand our programming to include much needed evening and weekend services and hire peer support and outreach staff to work with existing and new members in our community,” said Forester.

Country Grocer will also participate in the campaign by turning their stores ‘blue’ through a point-of-purchase till campaign in support of Blue Love. Customers will have the opportunity to purchase a blue heart for $2 that will go towards funding the Blue Love Campaign.


Do you have a story tip? Email: vnc.editorial@blackpress.ca.

Follow us on Twitter and Instagram, and like us on Facebook.

wolfgang.depner@peninsulanewsreview.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Additional COVID-19 exposures have been reported at Arbutus Global Middle School and Mount Doug Secondary School. (Google Streetview/Screenshot)
Additional COVID-19 exposures reported at two Saanich schools

New dates of exposure added to Arbutus Global Middle School and Mount Doug Secondary School

Photo collage of loved ones lost to substance use and overdose. (Photo courtesy Moms Stop The Harm)
B.C. and Victoria’s overdose deaths still rising five years after public health emergency declared

Moms Stop the Harm calls on B.C. to provide safe supply in response to deadly illicit drug use

Former Saanich councillor Dean Murdock hosts a live episode of his podcast on April 14 and tackleto tackle housing issues in the region. (Devon Bidal/News Staff)
Live episode of Saanich podcast focuses on region’s housing issues

Dean Murdock, panel of guests go live on Zoom for Amazing Places podcast April 14

Queen Elizabeth II and Prince Phillip wave goodbye to the crowd at Vancouver International Airport in October 2002. (CP PHOTO/Richard Lam)
SOOKE HISTORY: Remembering dinner with the Queen and Prince Philip

Royal couple visited Victoria for Commonwealth Games banquet in 1994

New programs and services aimed at helping the unhoused find shelter or housing in Victoria, and to take advantage of support services of various kinds, could be funded if a City of Victoria grant application is successful. (Black Press Media file photo)
Victoria seeks $3M to $4M in grant funds to enhance community services for unhoused population

Various supports, services for unhoused population part of broad-based funding application

Burnaby MLA Raj Chouhan presides as Speaker of the B.C. legislature, which opened it spring session April 12 with a speech from the throne. THE CANADIAN PRESS
B.C. NDP promises more health care spending, business support in 2021 budget

John Horgan government to ‘carefully return to balanced budgets’

A youth was arrested following a car crash on Wallace Street on Saturday, April 10. (Karl Yu/News Bulletin)
Onlookers laugh and jeer as B.C. teen beaten, then forced to strip and walk home

Police arrest older teen, call video shared on social media ‘disturbing’

A lady wears a sticker given out after receiving a COVID-19 vaccine at a clinic in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS
B.C.’s COVID-19 case count slows after last week’s peak

3,219 new cases since Friday, 18 additional deaths

North Cowichan councillor Tek Manhas did not violate the municipality’s code of conduct by posting a sexist meme on Facebook, council concludes. (File photo)
B.C. municipality to take no action against councillor who posted sexist meme

Tek Manhas’s meme doesn’t violate North Cowichan council’s code of conduct, municipality concludes

A 41-person air task force, including 12 members from 407 Long Range Patrol Squadron at 19 Wing Comox, seized more than $3 million CND worth of cocaine as part of Op Caribbe. Photo by Canadian Armed Forces Operations/Facebook
Vancouver Island team helps make $368 million three-tonne cocaine seizure

12 members from 19 Wing Comox involved in Op Caribbe

Killer whales surface near Sebastion Beach in Lantzville on Sunday, April 11. (Photos courtesy Ella Smiley)
Chainsaw and friends near the beach thrill orca watchers in Lantzville

Jagged-finned orca named Chainsaw and 17 others spent hours off Sebastion Beach this weekend

Nootka Sound RCMP and DFO Conservation and Protection Officers seized this 30 foot vessel, fishing gear and equipment as well as Chinook salmon, salmon roe, rock fish and ling cod after an investigation on Sept. 11. A judge in Campbell River on February hit the owner and his accomplices with significant fines, a ban on holding fishing licences and loss of equpment, including the boat’s motor and trolling motor. RCMP photo
Washington State trio’s fisheries violations the worst veteran officer has seen in 20 years

Judge bans three men from fishing or holding a fishing licence anywhere in Canada

—Image: contributed
Indoor wine tastings still allowed in B.C., not considered a ‘social gathering’

“Tasting is really just part of the retail experience. The analogy I use is you wouldn’t buy a pair of pants without trying them on.”

A sign on a shop window indicates the store is closed in Ottawa, Monday March 23, 2020. The Canadian Federation of Independent Business is raising its estimate for the number of businesses that are considering the possibility of closing permanently. THE CANADIAN PRESS/Adrian Wyld
Small business struggling amid COVID-19 pandemic looks for aid in Liberals’ budget

President Dan Kelly said it is crucial to maintain programs to help businesses to the other side of the pandemic

Most Read