Privacy watchdogs say Victoria-based firm broke rules for political ads on Facebook

AggregateIQ provides election-related software and political advertising

An investigation by two Canadian privacy commissioners found that a Victoria-based firm broke privacy laws when it used and disclosed personal information in the province, the United States and the United Kingdom.

A joint report by the federal and B.C. privacy commissioners says AggregateIQ failed to ensure appropriate consent for its use and disclosure of the personal information of voters.

AggregateIQ provides election-related software and political advertising.

It has been linked to Cambridge Analytica, a now bankrupt company accused of improperly helping to crunch data for Donald Trump’s presidential campaign in the United States.

Federal privacy commissioner Daniel Therrien and B.C. commissioner Michael McEvoy found the company leveraged a Facebook audience feature that allowed advertisers to target certain users for political advertising.

READ MORE: B.C., federal privacy watchdogs to probe possible privacy breaches at Aggregate IQ, Facebook

Their joint report says AggregateIQ did not appropriately verify consent and individuals wouldn’t have expected their personal information to be disclosed to Facebook or that it would have been used for the purpose of political advertising.

The commissioners recommend, and AggregateIQ agreed, to implement measures to ensure it obtains valid consent in the future and that it delete all personal information that is no longer needed for legal or business purposes.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Esquimalt explores creating portage beach for choppy Gorge waters

The portage beach would add safety to the Victoria Waterways Loop

Decline of Canadian manufacturing hurts men, according to new study

A five per cent drop in manufacturing drops the weekly wages of men by at least 6.9 per cent

Number of U-Hauls entering Victoria plummeted in 2019

Data compiled from two million one-way U-Haul transactions

Six months to Francophone Games, 600 volunteers needed

Online applications open on Jan. 14

Tech consortium invests $25 million into four University of Victoria research projects

Investments come with goal of developing, implement technologies created by Canadians

After cashing in on QB gambles, Chiefs and 49ers to clash in Super Bowl

KC beats Tennessee, San Francisco dispatches Green Bay to reach NFL title game

B.C. VIEWS: Few clouds on Horgan’s horizon

Horgan’s biggest challenge in the remainder of his term will be to keep the economy humming along

PHOTOS: Braves beat Storm in shootout at the Brindy

Saanich won 4-3 Saturday night in Campbell River

B.C. forest industry grasps for hope amid seven-month strike, shutdowns, changes

Some experts say this could be worse for forestry than the 2008 financial crisis

Northern B.C. RCMP investigating alleged sexual assault in downtown Smithers

One person was transported by ambulance to hospital following RCMP investigation at Sedaz

UBC, Iranian-Canadian community create memorial scholarship in honour of victims

The Jan. 8 crash killed 176 people, including 57 Canadians

Disrespectful that Horgan won’t meet during northern B.C. tour: hereditary chief

Na’moks said he was frustrated Horgan didn’t meet with the chiefs

Most Read