Saanich mayor spent nearly six times more to get elected in 2011 than in 2008

Frank Leonard spent $62,061, according to his disclosure statements. He spent $10,095 in 2008.

What a difference a competitor makes.

Campaign finance disclosure papers from the Nov. 19 municipal election were released this week, showing that Saanich mayor Frank Leonard spent nearly six times more to get elected in 2011 than he did in 2008.

Leonard spent $62,061, according to his disclosure statements. He spent $10,095 in 2008 when his competition was a relatively low-profile candidate.

“We knew we had to run a traditional campaign (this time),” Leonard said. “We had lots of notice that a political veteran, backed by MLAs and MPs, would be running.”

That veteran, a former NDP MLA and Saanich councillor, was David Cubberley. He spent $46,252 on his unsuccessful mayoral campaign.

Leonard, elected in November to his sixth term as mayor, says this is by far the most he’s ever spent on an election campaign. In 1996 he spent just over $20,000.

“We were under budget. We knew were going to have a standalone campaign. We budgeted for $65,000,” he said. “We knew the components of a basic campaign with a population our size – these sorts of dollars were spent in siimilar campaigns in similar cities.”

While Leonard and his wife, former councillor Jackie Ngai, contributed $300 toward his campaign, it was a very different story for Cubberley, who spent $13,000 of his own money.

Cubberley received contributions from a number of sitting politicians, including MLAs Lana Popham ($500), Rob Fleming ($250) and Leonard Krog ($150), and MP Denise Savoie ($200).

Apart from his own contributions, his largest donation came in the form of $3,000 from the Victoria Labour Council.

The single-largest contribution to Leonard’s campaign ($4,546) came from Tone Fat Entreprises Ltd., which operates the Golden City Restaurant in Victoria.

The two mayoral candidates took two clearly different approaches to getting their names out during the campaign.

Advertising was Leonard’s single greatest expense ($25,484), while Cubberley spent $9,108 on print, radio, TV and electronic ads.

Cubberley, however, spent most of his budget ($18,234) posting signs, and printing pamphlets and brochures. By comparison, Leonard spent $8,279 on printing.

“It all comes down to money,” Cubberley said, adding that if he had been able to match Leonard “dollar for dollar, we would’ve gotten him.”

When all the dust settled on election night, and Leonard was declared the victor, his campaign had spent about $5.57 per vote. Cubberley’s campaign spent $4.86.

The third mayoral candidate, David Shebib, spent no money on his campaign – and received 173 votes.

As far as councillors, campaign spending ranged from a meagre $5.59 for Ingrid Ip, who earned 3,999 votes and came in last out of 12 candidates, to $13,082.67 for Rob Wickson, who came in ninth – 1,636 votes shy of a council seat.

Wickson put $13,116 of his own money into his unsuccessful campaign (his election contributions totalled more than his expenses).

Campaign finance disclosure statements were due to Saanich’s chief elections officer by 4:30 p.m. on Monday (March 19). At the *News’ deadline, four candidates had not yet filed their papers.

kslavin@saanichnews.com

Election spending

For mayor:

David Cubberley- $42,252.58

*Frank Leonard- $62,061.40

David Shebib- $0

For council:

*Susan Brice- $10,457.28

*Judy Brownoff- $10,925.64

*Vic Derman- Outstanding

*Paul Gerrard- $10,184.79

Ingrid Ip- $5.59

Jesse McClinton- $807.52

*Dean Murdock- $11,337.83

*Vicki Sanders- Outstanding

*Nichola Wade- $9,413.03

*Leif Wergeland- $10,188.92

Rob Wickson- $13,082.67

Harald Wolf- Outstanding

* Elected

Just Posted

‘More animals could have a chance:’ Victoria Humane Society in desperate need of a home

Animal rescue currently has 163 animals in foster and volunteer homes

Free-B Film Festival celebrates 20th anniversary

Head to Victoria’s Beacon Hill Park to see some family favourites on the big screen

Central Saanich accused of not following Climate Emergency declaration with urgent action

Motion to research climate response options and costs rejected then rescheduled in tense meeting

Join North Saanich invasives removal and experience three key benefits

Friends of North Saanich Parks says July 27 clear-up will be rewarding as well as green

Esquimalt gives six-storey rental complex the green light

A new apartment building is set to go up on Admirals Road

Rich the Vegan scoots across Canada for the animals

Rich Adams is riding his push scooter across Canada to bring awareness to the dog meat trade in Asia

Vancouver Island teens missing after vehicle found ablaze near Dease Lake, BC

RCMP say a body discovered nearby not one of the missing teens

A year later, ceremony commemorates victims of the Danforth shooting

It’s the one-year anniversary of when a man opened fire along the bustling street before shooting and killing himself

Japanese Canadians call on B.C. to go beyond mere apology for historic racism

The federal government apologized in 1988 for its racism against ‘enemy aliens’

B.C. VIEWS: NDP pushes ahead with Crown forest redistribution

This isn’t the time for a radical Indigenous rights agenda

Two dead in two-vehicle crash between Revelstoke and Golden

RCMP are investigating the cause of the crash

Ottawa fights planned class action against RCMP for bullying, intimidation

The current case is more general, applying to employees, including men, who worked for the RCMP

Alberta judge denies B.C.’s bid to block ‘Turn Off the Taps’ bill

He said the proper venue for the disagreement is Federal Court

Most Read