Local retail locations like Uptown reported a strong Christmas season, but changes are looming. Wolf Depner/News Staff

Saanich retailers say holiday season was strong

No figures are available yet, but anecdotal evidence points to a strong Christmas season for local retailers. But challenges loom beyond the immediate hustle and bustle of the season.

Kristy Lowes, marketing director for Uptown, described the 2017 Christmas retail season as “very good” with the proviso that statistics will not be available until the new year. The season started with Black Friday, then slowed down in the week after Black Friday, before picking up again as Christmas approached, she said.

“For us, it was definitely busy,” said Jennifer Voltolina, who currently manages Uptown’s North Face retail outline, the only of its kind on Vancouver Island.

For the outlet, it was the first Christmas season. While not as established as the outlets in Vancouver, the location drew a steady stream of customers, said Voltolina, who has been in the retail business for 20 years.

Looking at the larger picture, David Ian Gray, a retail consultant, said anecdotal evidence points towards a “mixed” season overall that actually speaks to large uncertainties in the Canadian retail industry as it grapples with pending cultural, economic and technological changes.

As various reviews have pointed out, 2017 will go down in retail history as the year in which Sears Canada collapsed, leaving behind a giant hole in the Canadian retail landscape that has also impacted the Greater Victoria region.

The iconic chain, deeply woven into Canadian history and culture, had already gone through various restructurings prior to its collapse, and the demise of Sears’ Hillside location on the border between Victoria and Saanich caused the loss of 110 jobs. Opened in 1969, it was the last remaining Sears location in Greater Victoria.

Gray said a loss of this sort can have serious knock-on effects for retailers in malls and the larger communal and commercial web in which they exist.

He also foresees larger cultural changes, as the days of large malls relying on vehicle traffic might be coming to end. People are increasingly less willingly to drive great distances to shop, he said.

This change is happening against the continued rise of online shopping. One survey heading into the Christmas season predicted that 65 per cent of Canadians would be shopping online for gifts this year – up from 55 per cent who said they would be shopping online in 2016.

Perhaps the most obvious proof of this development appears in the number of actual parcels that Canada Post or private carriers have delivered over Christmas. While final figures will not be available for a few weeks, Canada Post announced earlier that it was expecting a record year for deliveries thanks to a 20 per cent increase. By the third week of December, Canada Post had delivered 65 million parcels for the year.

Gray acknowledged the growing importance of online retailing. Buyers now increasingly use computers to compare and contrast between products, thereby undermining traditional window shopping, he said. But he also cautioned against high expectations and fanciful predictions of drones delivering parcels. Some reports point to logistical difficulties over this Christmas season, he said. He also noted the bulk of actual sales both in numbers and dollar values take place in physical stores.

Voltolina speaks to this point. Customers want the physical experience, she said. “They want to look. They want to touch.”

Overall, Gray finds that retail is changing very quickly these days. The predictability of the past is gone. Business models are evolving, and retailers should not hitch their businesses to any specific technology, in light of variability, he said. Retailers should remain flexible, he said. They should also stay abreast of larger economic changes, since many Canadian retail outlets house American companies, he said. He also pointed that the economic climate might not be as strong as it appears.

Gray, a West-Coast based consultant familiar with Uptown, said outlets like it have a chance, if they remain adaptive.

“Uptown is a pretty good concept,” he said. “They have some good tenants. For the moment, they are doing well.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Langford racing enthusiast back in driver’s seat of life after surviving aggressive cancer

70-year-old David Smith finishes mid-pack in Canada 200 race at Western Speedway

New nurse practitioner-led medical clinic welcomes Victoria patients

Health Care on Yates expects to serve 6,800 new patients over the next three years

Central Saanich needs at least more than 500 additional daycare spaces

Report before Central Saanich says region faces a ‘chronic shortage’ of daycare spaces

Saanich offers free saplings to encourage residents to spruce up for National Tree Day

Giveaway to take place Sept. 21 in Glanford Park from 10 a.m. to 1 p.m.

Sooke RCMP searching for two people, reported missing on Sept. 10

Alannah Brooke Logan, 20, and Beau Richard Santuccione, 32, last seen on Otter Point Road

3 new deaths due to COVID-19 in B.C., 139 new cases

B.C. confirms 40 ‘historic cases,’ as well

POLL: Do you plan on allowing your children to go trick or treating this year?

This popular annual social time will look quite different this year due to COVID-19

Supreme Court Justice Ruth Bader Ginsburg dies at 87

The court’s second female justice, died Friday at her home in Washington

Comox Valley protesters send message over old-growth logging

Event in downtown Courtenay was part of wider event on Friday

Application deadline for fish harvester benefits program extended

Those financially impacted by the pandemic have until Oct. 5 to apply

VIDEO: B.C. to launch mouth-rinse COVID-19 test for kids

Test involves swishing and gargling saline in mouth and no deep-nasal swab

Young Canadians have curtailed vaping during pandemic, survey finds

The survey funded by Heart & Stroke also found the decrease in vaping frequency is most notable in British Columbia and Ontario

B.C. teachers file Labour Relations Board application over COVID-19 classroom concerns

The application comes as B.C.’s second week of the new school year comes to a close

Man sentenced to 7 years for gas-and-dash death of Alberta gas station owner

Ki Yun Jo was killed after Mitchell Sydlowski sped off in a stolen cube van without paying for $198 of fuel

Most Read