Tessa Virtue and Scott Moir launch the Salvation Army Christmas Kettle Campaign with Hope In The City Committee Chairman Bruce Hallsor of Crease Harman and Company. (Jill Fitz Photography)

Salvation Army jingles all the way for Christmas donations

Kettlebells hit the streets for annual fundraiser on Dec. 4

What’s that sound? No, it’s not jingle bells — the Salvation Army Christmas Kettles are back, armed by volunteers sounding the need for donations.

The 35 kettle bell ringers took to the streets in Victoria on Dec. 4, where they will be asking for donations until Christmas Day.

“It’s our biggest fundraiser campaign of the year,” Patricia Mamic, the public and government affairs director for the Victoria Salvation Army, said. “All the money raised with stay in our community.”

READ and WATCH MORE: 6,000 lbs. of potatoes donated to charity

The funds will help cover back-to-school supplies, summer camps and post-emergency aid as well as year-round programming.

Last year, the Salvation Army in Victoria was $10,000 short of their $225,000 goal. Mamic said they’re still hoping to meet their goal this year, but understand the cost of food and living is increasing. She said the Salvation Army in Victoria has had an increase of people coming in to use their services.

“A lot of the time, poverty is not seen. It’s people who are working, or single parents, families or seniors,” she said. “It could be the youth staying at a friend’s place on their couch. It’s challenging.”

READ MORE: Secret Santas for seniors wanted in Victoria

The kettle campaign has become iconic in the more than 100 years the Salvation Army has been operating. Appearing not only on street corners, but in the background of holiday classics like Home Alone 2. And in Victoria, another star factor joined the force on Dec. 4.

This year, the Hope in the City Breakfast in Victoria was sold out to 400 people on Dec. 4, with help from Olympic figure skating duo Tessa Virtue and Scott Moir. It was the first time such an event was held in Victoria, and Mamic said they’ve raised the bar for what they’ll need to do next year.

“We were very fortunate to have them,” she said of the gold-winning Canadian athletes. ” Their message was one of hope, motivation and perseverance. It really resonates with people of all ages.”

Mamic added that Salvation Army accepts donations year-round, and donations can be made to particular programs or where there is the greatest need in the city.

READ MORE: Christmas Kettle Campaign needs strong finish in Victoria


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Happy table of VIP guests, composed of Victoria Councillor Laurel Collins, Denis Mamic - Mamic Development, Victoria Councillor Dubow, Victoria Councillor Alto, Jerrry Underdown - Trinity Mortgage, Jason Goertzen - Leading Influence, MLA Michelle Stilwell and Patricia Mamic, Director of Government and Public Affairs for The Salvation Army BC. (Jill Fitz Photography)

(Jill Fitz Photography)

A crowd of 400 gather at the historic Roundhouse at Bayview Place. (Jill Fitz Photography)

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