Sidney by the Sea is the local slogan for the small municipality at the north end of the Saanich Peninsula, but the main business improvement area society wants to spread the word even further.
That’s why they have gone ahead and developed some license plate holders with a distinctly peninsula feel.
There are four options for no matter what part of the peninsula you live, including Central Saanich, North Saanich and two options for Sidney.
All license plate covers are free and available on a first come, first serve basis at the Sidney Visitor Centre on Beacon Avenue.