WestJet Airlijnes director of business development, Robert Dungan, speaks at a Thursday announcement of a new partnership marketing agreement with Tourism Victoria, whose president and CEO Paul Nursey listens. Don Descoteau/Victoria News

Tourism Victoria, WestJet partnering to attract more conference business here

New co-marketing agreement will give Victoria-bound delegates preferred rates

A new partnership marketing agreement between Tourism Victoria and WestJet Airlines is expected to give the capital region an even bigger boost when it comes to competing for convention and other non-peak season visitor business.

Paul Nursey, CEO of Tourism Victoria, said it’s all about working to become more competitive.

“Tourism is a very competitive business and the conference space is really, really competitive,” he said. “So having an airline partner to help give us preferential rates for our conference delegates and meeting planners, and a commitment from both parties do joint marketing in the business-to-business space, will help give us a competitive edge over every other city we’re bidding against.”

While conference business is already being booked for Victoria into 2022 and 2023, Nursey said the partnership and the joint marketing will begin immediately.

“When our proposals hit the desks of our customers, it’ll be better because it’ll have an airline component.”

The multi-faceted agreement will see the two organizations align their marketing to help each other boost business during non-peak seasons. Here in Victoria that means filling hotel rooms when they might otherwise sit empty, a strategy that has a spinoff effect for local businesses.

WestJet director of business development, Robert Dungan, said the airline also has non-peak times where it is looking at creative ways to fill seats on its planes.

“It’s looking for those opportunities with the convention market and looking for those periods where people are travelling off-peak,” he said. “Maybe it’s more [certain days] of the week where we can work closely together to help bring more business here on flights where we need it, and frankly the city can benefit as well.”

Nursey said WestJet, which has been flying in and out of Victoria for 22 years, is a “great cultural fit” for his organization. “We’re both ambitious and we’re both growth-oriented and we’re going to make it work.”

He pointed out that the airline has a meetings division of its own that works with the conference business. “We’ve partnered with them informally, but now we’re going to partner formally. We’re really honoured that a big national company like WestJet has chosen to work with us; they could have chosen to work with anyone in the country.”

WestJet offers direct flights from Victoria to Vancouver, Kelowna, Calgary and Edmonton and during the summer months offer four weekly non-stop flights to Toronto.

editor@vicnews.com

Just Posted

Two Oak Bay officers recognized at 10th anniversary of anti-impaired driving program

Alexa’s Team has grown from 26 members in 2008 to the current 2,400

UPDATE: Recycling truck destroyed by fire in Victoria

Emterra truck sitting on McLure Street in residential neighbourhood, driver safe

Victoria Shamrocks acquire NLL and MSL all-star

Rob Hellyer brings offensive power to the Shamrocks

VicPD cuts school liaison program over budget impasse with Esquimalt

Six officers, including three school liaisons, to be reassigned to frontline duties

Vancouver Island is home to some of the ‘rattiest’ cities in B.C.

Three municipalities in Greater Victoria, and three more around the Island have gnawed their way into the top 20

VIDEO: B.C. man recognized for spinning basketball on toothbrush

Abbotsford man holds world record for longest duration of time of 60.5 seconds

Police searching for escaped prisoner in B.C.

Ralph Whitfield Morris, 83, is serving a life sentence for second-degree murder

B.C. set to introduce pot laws, but years of fine tuning likely: minister

Legislation regulating recreational marijuana is expected to be introduced Thursday

Sights of Saanich bring smiles to Japanese delegation

A small leap highlighted the short but potentially historic visit of a… Continue reading

Arrests made after truck crashes into unmarked police cars in Nanaimo

Two men facing numerous charges after allegedly fleeing scene on the mid-island

Canadian driver uses lawn chair as driver’s seat, gets caught

Ontario police detachment caught the male driver during a traffic stop

B.C. moves to restrict pill presses in opioid battle

Minister Mike Farnworth says federal law doesn’t go far enough

VIDEO: Vets, volunteers set up vaccination station for sick bunnies

Volunteers, vets try to stop spread of lethal virus

Most Read