Primetime Olympics coverage drops 7% from Sochi

Numbers show spike in late-night viewership because of time difference in Pyeongchang

A security person stands near the Olympic flags during a ceremony to mark the start of the flag’s tour for the Winter Olympic Games Beijing 2022 at a section of the Great Wall of China on Tuesday. (Ng Han Guan/Ap Photo)

NBC finished the Pyeongchang Olympics by averaging just under 20 million viewers with its primetime coverage on the network, NBCSN cable and live streaming, which was a seven-per-cent decline from the Winter Olympics of 2014.

The Nielsen company said the NBC-only average in primetime was 17.8 million, or a 17-per-cent decline from Sochi. In 2014, NBC only offered primetime coverage on the network, and did not have simultaneous programming on cable and online.

NBC said the viewership helped make the Olympics profitable. Viewership started out stronger than executives expected at the beginning of the Olympics and faded toward the end.

One growth area in Pyeongchang was in the late-night time period. Because of the time difference, post-11:30 p.m. was filled with live competition. NBC’s late-night show averaged 8.4 million viewers, up from 5.6 million in Sochi and more than any other Winter Olympics since 1988.

In a reflection of how traditional television viewership is changing, NBC said the primetime Olympic coverage throughout the Olympics (19.8 million) essentially doubled the viewership of ABC, CBS and Fox combined during that period.

The Olympics dominated TV: No other program beat it in the ratings while the games were on. In contrast, during the 2006 Olympics, the games were the night’s top-rated program on only eight of 17 nights.

David Bauder, The Associated Press

Just Posted

Development replacing Fairfield United Church gets final approval

The new Unity Commons Development will take over the space at 1303 Fairfield Rd.

Victoria police search for missing man, his vehicle and travel trailer

Last seen on March 17 driving white Honda Ridgeline bearing B.C. licence plate CG 4316

Victoria musician’s song featured on American Idol

Mike Edel’s song ‘The Finish Line’ was featured on the hit show

Saanich councillor questions why Victoria Mayor Helps would shut out public from amalgamation deliberations

Coun. Judy Brownoff says Saanich puts “high standard” on public engagement, openness and transparency.

Sidney business organization cyber attacked

President’s contact list sent unsolicited messages

VIDEO: Can you believe it? This B.C. hill pulls cars backwards up a slope

Sir Isaac Newton had clearly never been to this Vernon anomaly when he discovered gravity

Greater Victoria Wanted List for the week of March 19

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

POLL: When do you think the next major earthquake will hit Vancouver Island?

According to seismologists, Vancouver Island is overdue for a magnitude 7 earthquake.… Continue reading

Couple rescued after Sea to Sky Gondola refused ride down hill

‘We were cold as hell, my lips were blue. I cried the entire way down’

Having phone within sight while driving does not violate law: B.C. judge

The mere presence of a cell phone within sight of a driver is not enough for a conviction, judge says

B.C. man sentenced for tying up, assaulting and robbing another man at hotel

Gabriel Stephen Nelson robbed and assaulted travelling businessman in Nanaimo in 2017

B.C. girl and her toy monkey make videos to fight negativity on Facebook

Ava Ast created the Ava and Cello’s Good Deed Page last month

Deadline extended through April to nominate top B.C. educators

Second year of Premier John Horgan’s awards offers $3,000 bursary

Victoria meme accounts unite residents

Poking fun at common frustrations around Greater Victoria brings laughs

Most Read