FILE In this Jan. 31, 2014 file photo, a KFC sign hangs in Saugus, Mass. (AP Photo/Elise Amendola, File)

KFC suspends ‘It’s Finger Lickin’ Good’ slogan amid COVID-19 pandemic

Fried chicken chain says slogan is inappropriate amid a pandemic

A famous fried chicken chain has suspended its slogan amid the pandemic, citing its inappropriateness in current times.

Kentucky Fried Chicken (KFC) said that although its “It’s Finger Lickin’ Good” slogan has served it well for 64 years, it seems a little “off” during the COVID-19 pandemic.

“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of “It’s Finger Lickin’ Good,” rest assured the food craved by so many people around the world isn’t changing one bit,” said Catherine Tan-Gillespie, global chief marketing officer at KFC.

But fans of the fried chicken chain shouldn’t worry; when the pandemic comes to an end, the slogan will return.

ALSO READ: B.C. breaks single-day record for new COVID 19 cases; 269 total cases over weekend


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirusfast food

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Saanich offers free saplings to encourage residents to spruce up for National Tree Day

Giveaway to take place Sept. 21 in Glanford Park from 10 a.m. to 1 p.m.

Sooke RCMP searching for two people, reported missing on Sept. 10

Alannah Brooke Logan, 20, and Beau Richard Santuccione, 32, last seen on Otter Point Road

Victoria man plans 30-hour walk to raise funds for vulnerable youth

Take a Hike engages youth in intensive, clinical counselling and outdoor experiential learning

Opponent of proposed Sidney cannabis store calls on councillors to heed health authority advice

Council to consider revised application from Happy Buddha Cannabis on Sept. 28

New urgent, primary care health centre opens in Saanich come November

North Quadra area facility to provide same-day, ongoing care for folks without family doctors

3 new deaths due to COVID-19 in B.C., 139 new cases

B.C. confirms 40 ‘historic cases,’ as well

POLL: Do you plan on allowing your children to go trick or treating this year?

This popular annual social time will look quite different this year due to COVID-19

Supreme Court Justice Ruth Bader Ginsburg dies at 87

The court’s second female justice, died Friday at her home in Washington

Comox Valley protesters send message over old-growth logging

Event in downtown Courtenay was part of wider event on Friday

Application deadline for fish harvester benefits program extended

Those financially impacted by the pandemic have until Oct. 5 to apply

VIDEO: B.C. to launch mouth-rinse COVID-19 test for kids

Test involves swishing and gargling saline in mouth and no deep-nasal swab

Young Canadians have curtailed vaping during pandemic, survey finds

The survey funded by Heart & Stroke also found the decrease in vaping frequency is most notable in British Columbia and Ontario

B.C. teachers file Labour Relations Board application over COVID-19 classroom concerns

The application comes as B.C.’s second week of the new school year comes to a close

Man sentenced to 7 years for gas-and-dash death of Alberta gas station owner

Ki Yun Jo was killed after Mitchell Sydlowski sped off in a stolen cube van without paying for $198 of fuel

Most Read