Amazon goes down during Prime Day

Online retail giant extends annual ‘Prime Day’ promotion to 36 hours

In this Aug. 3, 2017, file photo, Myrtice Harris applies tape to a package before shipment at an Amazon fulfillment center in Baltimore. (AP Photo/Patrick Semansky, File)

UPDATE: 2:39 p.m.

Subscribers of Amazon Prime are complaining they are unable to sign in during the company’s “Prime Day” promotion.

Shoppers took to Twitter, Monday, with issues of broken links, an available app and unprocessed requests.

Amazon did reply claiming they were aware of the issue and are working to fix it.

“Many are shopping successfully,” stated a release. “In the first hour of Prime Day in the U.S., customers have orders more items compared to the first hour last year.”

The company claims there are hundreds of more deals still to come as well as an extended shopping time.

————-

ORIGINAL:

Amazon is extending its annual “Prime Day” promotion to 36 hours this year and will try to lure more deal-seekers to the aisles of Whole Foods.

Shoppers will have plenty of sales to choose from as other retailers offer promotions to try to take a share of the spending.

This year’s sales event, which starts Monday afternoon, will be six hours longer than last year’s and will launch new products. Amazon hopes to keep Prime attractive for current and would-be subscribers after raising the annual membership fee by 20 per cent to $119 and to $12.99 for the month-to-month option.

Making Prime Day last even longer “ratchets up the pressure on all of retail” to roll out heavy promotions “in hopes of attracting shoppers and dollars,” said Charlie O’Shea, lead retail analyst at Moody’s. Macy’s, for instance, was promoting a “Black Friday in July” event, and eBay kicked off more than a hundred deals.

Prime Day, created by Amazon.com Inc. in 2015 to mark its 20th anniversary, has inspired other e-commerce companies to invent their own shopping holidays. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever. While Prime Day brings in more revenue for Amazon, too, it also helps boost its Prime memberships. It had more sign-ups during 2017’s event than any other day in the company’s history, Amazon said at the time, without providing specific numbers.

Here’s a look at what’s happening this year:

WHOLE FOODS IN THE MIX: The Seattle-based company is offering Prime members who spend $10 at Whole Foods from July 11-17 a $10 Amazon credit to use on Prime Day. And at its more than a dozen Amazon Books stores, discounts will expand beyond devices.

IT’S LONGER: After extending the daylong event to 30 hours in 2017, this year’s Prime Day will be 36 hours long, starting at 3 p.m. ET Monday.

NEW PRODUCT LAUNCHES: Several companies have agreed to launch new products on Prime Day, Amazon says. Among them, a Fingerlings unicorn doll whose horn lights up and a Delta kitchen faucet that can be turned on through Amazon’s Alexa voice assistant.

PRIVATE LABEL PUSH: Amazon has been building its own brands, and it’ll be offering deals such as 25 per cent off its Rivet furniture brand, which didn’t exist a year ago. Other deals include 30 per cent off its Mama Bear diapers and baby products.

BACK TO SCHOOL: The company is making a big push in school supplies for Prime Day. It says customers bought more pencils, pens, notebooks, glue sticks, lunchboxes and backpacks on Prime Day last year than any other day of the year.

MORE COUNTRIES: Amazon has been expanding its Prime membership around the world, and four new countries will be a part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore. Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide.

READ MORE: Amazon to add 1,000 tech jobs by 2020 with new office in Vancouver

The Associated Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

PHOTOS: Hundreds celebrate Year of the Rat in Victoria’s Chinatown

Lion dancers and kung fu demonstrations on display

Camosun student shares story of overcoming struggles to inspire others

Provincial Tuition Waiver Program helps former youths in care attend post-secondary institutions

Officials reaching out to those in contact with Canada’s first coronavirus patient

The illness has sickened at least 1,975 people and killed 56 in China

Canada’s basketball community mourns Kobe Bryant after helicopter crash

Bryant was an 18-time NBA all-star who won five championships

‘Devastated’: Fans, celebrities remember Kobe Bryant after his death

Bryant played all of his 20-year career with the NBA with the Los Angeles Lakers

Investigation launched after six dead puppies dumped in Richmond hotel parking lot

RAPS reminds people they can always give up puppies they can’t take care of

Canadian Lunar New Year celebrations dampened by coronavirus worries

But Health Minister Patty Hajdu said today that the risk of infection is low

B.C. VIEWS: New coronavirus outbreak an important reminder

Walking the line between cautious and alarmist

Kobe Bryant, daughter killed in California helicopter crash

Bryant entered the NBA draft straight out of high school in 1996

Risk of coronavirus low in B.C. as first case emerges in Toronto: officials

There have been no confirmed cases of the virus in B.C.

Most Read