Victoria’s Hillside Centre was a gold winner at the 2015 Canadian Shopping Centre Awards competition.
Hillside earned the award from the International Council of Shopping Centers in the marketing category for its OceanWall initiative.
Hillside Centre unveiled Canada’s first OceanWall in November 2014 as a means to educate and raise awareness of the conversancy of the Salish Sea that surrounds Vancouver Island. The massive wall has been viewed by an estimated 1.8 million shoppers and recorded 134,070 user engagements over a seven-month period. Additionally, Hillside engaged 1,510 shoppers in conversation around ocean conservancy through OceanTalks and themed events. The centre formed a Sea Rangers Club to educate young ocean lovers, which has 230 active members to date.