Guy Crozier

Guy Crozier

Homefinder: Leading a changed industry (Q & A with VREB president Guy Crozier)

January marks the swearing in of the Victoria Real Estate Board’s new board of directors.

January marks the swearing in of the Victoria Real Estate Board’s new board of directors.

Arriving are president-elect Wendy Moreton, with secretary treasurer Ara Balabanian, past-president Tim Ayres, Kyle Kerr, Mike Nugent, Marijane Smith, Tony Wick and Cheryl Woolley.

The Black Press engaged current president Guy Crozier on the state of the industry.

Q: How long have you been selling in Greater Victoria and what makes it special for you?

A: I’ve been selling real estate for 23 years now – in the Victoria area for my entire career! I’m a fifth generation Victorian, so just getting to know that many more fellow Victorians over the course of all the transactions I’ve been a part of has been special.

Real estate is the perfect career for me. It lets me leverage my background of management in the service industry and build my own business the way I choose. When you look at the industry, realtors are one of the last bastions of entrepreneurs, we are each small businesses who invest in our own technology, products, marketing and so on. Every realtor out there builds their own brand and makes their own way.

I enjoy that level of responsibility for my business and control over my work. I feel very lucky to get to do what I do every day.

 

Q: What are your background strengths?

A: I think I have the right kind of work ethic to be an entrepreneur – I’m competitive, like to build relationships and hard work doesn’t scare me. When I was new to the business I came in with a lot of ambition, which drove me through the tough times when you wonder if you’ll make it to the next month.

I also feel my experience in the service industry served me well – no pun intended.

I spent nearly a decade on the management track at a global restaurant chain and I learned so much there that has helped me do my work now. Not just around the value of good customer service, but how to balance the books, manage time, all those skills came from my training in the service industry.

 

Q: Why take on this role?

A: The more time I spend as a realtor, the more I value organized real estate, of which VREB is an integral part. I’ve volunteered on board committees for more than fifteen years, and it seemed like the natural progression to commit five or six years to be on the board of directors after my experience in committees. I felt ready. And my peers did as well, with their support I was voted in as a director and later to the post of president. It’s been an honour.

 

Q: The traditional process of real estate agents selling homes has been challenged in recent years, do you anticipate any more trends to affect the industry?

A: I think the changing trends have made realtors more important than ever. Twenty or 30 years ago technology wasn’t a factor when purchasing or selling property, and there were only one or two ways to market a home.

Negotiations were simpler. Now, technology changes faster than home values and mortgage rates.

There are endless ways to market a property, sales are complex and there are more potential liabilities than before. Historically realtors were keepers of information. Now that information is readily available online, and realtors have become the experts in how to use and interpret information, create the marketing strategy, navigate the complex paperwork, etc.

Now, more than ever, you need a professional in a property transaction.

 

Q: Does the VREB have any initiative new projects in mind?

A: Projects we undertake are focused on helping our (1,200 Victoria region realtors) do their job better. For example, our board launched an online StrataDocs service that helps connect users with strata paperwork and information required when doing due diligence in selling and buying strata units, and that’s a Victoria-born initiative that is now being used across the country at many different real estate boards.

One of our current projects is the strata lockbox program, which provides safe and secure places for realtors  to place keys for multi unit buildings. We have also just rolled out a complex mandatory education component through our provincial organization. We manage content and delivery at the local level.

Moving forward the board will continue to look for ways to support members – that might be in the form of new technology or physical products that help streamline work and keep property safe.

reporter@saanichnews.com

 

Just Posted

The price of gas is way up in many parts of Greater Victoria after a Monday afternoon surge sent it to 162.9 cents per litre. (Black Press Media file photo)
Gas prices surge to 162.9 cents a litre at some Greater Victoria stations

Prices jumped up more than 10 cents Monday afternoon

Swanwick Ranch in Metchosin, featuring an award-winning home on 67 acres of property overlooking the ocean, recently sold for a record-setting, yet undisclosed amount. (Sotheby’s International Realty Canada photo)
Sale of oceanfront property in Metchosin yields new record for Greater Victoria

Listed at $14.1 million, Swanwick Ranch sold to an undisclosed buyer

The number of skilled trades workers available is not enough to fill the current construction boom in Greater Victoria. (Black Press Media file photo)
Influx of skilled tradespeople falling behind Greater Victoria construction boom

Thousands of positions will be needed by 2030, despite flow of Camosun trades students

Research into the city of Victoria’s economic recovery through the pandemic shows things to be moving in the right direction. (Photo courtesy City of Victoria)
Data shows Victoria experiencing gradual economic recovery

Statistics for early 2021 show promising returns as Victoria 3.0 begins to take hold

Rachel Rivera (left) and Claire Ouchi are a dynamic art duo known as the WKNDRS. The two painted the new road mural at Uptown. (Megan Atkins-Baker/News Staff)
Artistic mural at Uptown brings creativity, fun to summer shoppers in Saanich

Road installation the largest of its kind in Greater Victoria

The border crossing into the United States is seen during the COVID-19 pandemic in Lacolle, Que. on February 12, 2021. THE CANADIAN PRESS/Paul Chiasson
VIDEO: Border quarantine to soon lift for fully vaccinated Canadians

Eligible travellers must still take multiple COVID-19 tests

Chilliwack secondary school’s principal is apologizing after a quote equating graduation with the end of slavery in the U.S. was included in the 2020-2021 yearbook. (Screenshot from submitted SnapChat)
B.C. student’s yearbook quote equates grad to end of slavery; principal cites editing error

Black former student ‘disgusted’ as CSS principal apologizes for what is called an editing error

Skeena MLA Ellis Ross. (Photo by Peter Versteege)
BC Liberal leadership candidate condemns ‘senseless violence’ of Okanagan church fires

Skeena MLA Ellis Ross says reconciliation isn’t about revenge for past tragedies

A coroner’s inquest will be taking place at the Capitol Theatre in Port Alberni for the next week. (ELENA RARDON / ALBERNI VALLEY NEWS)
Teen B.C. mom who died following police custody recalled as ‘friend to many’

Police sent Jocelyn George to hospital after intoxication had gone ‘beyond the realm’ of normal detox

FILE - In this Nov. 29, 2020, file photo, Las Vegas Raiders defensive end Carl Nassib leaves the field after an NFL football game against the Atlanta Falcons in Atlanta. Nassib on Monday, June 21, 2021, became the first active NFL player to come out as gay. Nassib announced the news on Instagram, saying he was not doing it for the attention but because “I just think that representation and visibility are so important.” (AP Photo/John Bazemore, File)
Nassib becomes first active NFL player to come out as gay

More than a dozen NFL players have come out as gay after their careers were over

Penticton Indian Band Chief Greg Gabriel speaks to the Sacred Hearts Catholic Church burning down early Monday morning, June 21, 2021. (Monique Tamminga Western News)
Penticton band chief condemns suspicious burning of 2 Catholic churches

Both Catholic church fires are deemed suspicious, says RCMP

COVID-19 daily cases reported to B.C. public health, seven-day moving average to June 17, 2021. (B.C. Centre for Disease Control)
B.C.’s COVID-19 infections drop to 90 on Sunday, 45 Monday

Pandemic spread dwindles as 77% of adults receive vaccine

Emergency vehicles are parked outside of the Wintergreen Apartments on Fourth Avenue. (SUSAN QUINN / Alberni Valley News)
Port Alberni RCMP investigate stabbing on Fourth Avenue

Two men were found with ‘significant’ injuries near Wintergreen Apartments

Bernadette Jordan addresses the media following a swearing in ceremony at Rideau Hall in Ottawa on January 14, 2019. Jordan says the government will provide $2 million to allow First Nations to continue to strengthen the marine safety system across Canada. THE CANADIAN PRESS/Adrian Wyld
First Nations receive federal funds to purchase marine rescue boats

Quatsino, Heiltsuk, and Kitasoo First Nation’s among eight across Canada to receive funding

Most Read