SOHO Summit is a one-day conference for small business owners who are looking for a hands-on way to learn and workshop. (Derek Ford/SOHO Summit)

SOHO Summit on West Shore to help small business owners

Fourth annual conference features panel discussions, workshops

Ten years ago, Chris Burdge founded a digital marketing firm and was looking for ways to improve his business.

He was a member of a networking group with people from different industries that would meet once a month. Each month, one of the members would present a challenge they were facing in their business and the group would work together for a solution.

That’s what sparked the idea for SOHO Summit, a one-day conference for small business owners who are looking for a hands-on way to learn and workshop.

READ ALSO: Social Media Camp back in Victoria for 10th year

“It’s not your typical conference,” Burdge said. He founded the SOHO Summit four years ago and will be putting it on again on Oct. 10 at Elements Casino.

SOHO stands for Small Office Home Office, meaning it’s for companies of about one to 50 employees. Those that attend the conference participate in a full day of workshops, panel discussions and round-table discussions and listen to 21 speakers from various businesses in the area.

Participants can also book one-on-one sessions with expert advisors such as an accountant or lawyer and ask any questions they have.

“We try to make it as practical as possible so that when people attend the conference, they can get answers to questions and implement what they’ve learned right away,” Burdge said.

READ ALSO: This month Victorians are encouraged to shop local to celebrate small business

One challenge in particular that Burdge said businesses are facing is how to recruit and retain millennials in today’s job market. To address it, the SOHO Summit will feature a new panel on millennials.

Another session, and the closing keynote, from Marc Stoiber of Marc Stoiber Enterprises will focus on how businesses can “electrify” their brand in less than 30 minutes.

“He works with people in the room,” Burdge said. “It’s amazing how he can draw ideas out of people and get the essence of what their brand is.”

The SOHO Summit takes place from 8 a.m. to 5:30 p.m. on Oct. 10 at Elements Casino in View Royal. Registration is still open and can be completed at sohovictoria.com.


Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Significant donation boosts Victoria Hospitals Foundation’s most ambitious fundraising campaign

Townline’s $600,000 donation helps purchase new 3 Telsa MRI for Royal Jubilee Hospital

Cherry Bomb Toys, which houses the National Toy Museum of Canada, has had a rough year

The property that’s home to Cherry Bomb Toys is listed at $2.6 million

Resident mistakes screaming teens’ late-night plunge for an emergency

Big week for Oak Bay Police who respond to rampant theft in Oak Bay, host Polar Plunge

Victoria hotel proposal threatens Old Town conservation, advocates say

Height requests defy historic district’s guidelines

VIDEO: 7 things you need to know about the 2020 B.C. budget

Surplus of $227 million with big spending on infrastructure and capital projects

POLL: Do you support the proposed changes for ICBC?

Tuesday’s provincial budget predicted a shift from shortfall to surplus in wake… Continue reading

Greater Victoria Crime Stoppers wanted list for the week of Feb. 18

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Higher costs should kill Trans Mountain pipeline, federal opposition says

Most recent total was $12.6 billion, much higher than a previous $7.4-billion estimate

Wet’suwet’en hereditary chiefs say they’ll meet with ministers if RCMP get out

Federal minister in charge of Indigenous relations has proposed a meeting to diffuse blockades

World Cup skier from Okanagan dies suddenly at 19

Kuroda, who made his World Cup debut earlier this year, passed away suddenly Monday night.

Coastal GasLink pipeline investor committed to closing deal despite protests

Developer TC Energy Corp. — formerly TransCanada Corp. — is to remain the operator of the $6.6-billion pipeline

New highway proposed between Alberta and B.C.

The route would connect Red Deer to Kamloops

What’s in a name? The story of Revelstoke’s Mt. Begbie

It’s likely the iconic peak had several Indigenous peoples’ names before settlers arrived

Most Read