Get the advantage: Why the Realtor you choose is important to you, as a seller

Expertise, market knowledge and wisdom are key to real estate success

Jane Johnston generates maximum exposure for a home listing by marketing to BOTH buyers and other realtors.

Working with a Realtor is more important now than ever when selling and purchasing a property.

There are a couple of reasons for this.

Selling or buying a home is one of the most important financial decisions of your life, and getting that decision right is more important than ever.

When selling, your Realtor is the public face on your home. The reputation they have, how they communicate with your potential buyers and what information they provide, is essential in how your home is represented.

“Listing a home and buying another involves signing legally binding contracts, often with complex clauses,” Top Agent Jane Johnston says. “The expertise of your Realtor is in writing and negotiating contracts that work for you, to ensure the details are taken care of and the process goes smoothly. There can be a need for a lot of finesse in negotiating terms, conditions and price.”

Understanding the current market

Your Realtor’s knowledge of the real estate market you’re in is invaluable in the home buying or selling process. An agent can give a buyer informed opinions about the home’s future value, the neighborhood amenities and schools, and whether the investment is solid.

“This is key to re-sale value, an often missed aspect of purchasing a home, especially in a hot market,” Johnston stresses. “Some buyers are so motivated to purchase, they don’t think about selling the home in the future and how it will appeal to buyers.”

The benefit of proper marketing

Sellers benefit from an agent’s market knowledge to target interested buyers and get the highest price.

“Proper marketing is crucial,” Jane Johnston advises. “Buyers can be wary of an over-marketed home or one with long days on market wondering ‘what’s wrong with it?’”

Jane Johnston has a unique approach. “Once listed on mls, we market to BOTH buyers as well as other realtors. For every Realtor we reach, we are reaching over 200 of their clients.”

Johnston has some unique strategies to let Realtors know that a particular client may be interested in a home.

Having your agent utilize these lead generators to communicate with other Realtors, is essential to marketing your home successfully.

For most people, a home is the most expensive purchase they’ll make in their lifetime. It’s a serious transaction with significant financial and emotional ramifications for the parties involved, and having proper representation is critical.

Top producing agents, like Johnston, who is a Certified Negotiation Expert with almost 500 sales and many awards under her belt, are key to ensuring your success at the negotiating table. With her on your side, you will have the advantage of expertise, knowledge and wisdom.

Comments are closed

Just Posted

UVic president offers condolences after two students killed in bus crash

‘We also grieve with those closest to these members of our campus community,’ Cassels says

Central Saanich strawberry farmer reports bumper crop

Strawberry season could last well into October

GoodLife marathon helps enrich lives, share stories

Seniors’ care one of many causes supported by GoodLife Fitness Victoria Marathon

Oak Bay community invited to News’ 5th annual readers tea

Oak Bay News, Carlton House host Sept. 17 afternoon tea

Colwood square dancing open house to welcome in new dancers

“It’s therapy,” said long-time square dancer Linda Townsend

VIDEO: Vancouver Island mayor details emergency response after fatal bus crash

Sharie Minions says she is ‘appalled’ by condition of road where bus crashed

Conservatives promise tax cut that they say will address Liberal increases

Scheer says the cut would apply to the lowest income bracket

B.C. VIEWS: Cutting wood waste produces some bleeding

Value-added industry slowly grows as big sawmills close

Fewer trees, higher costs blamed for devastating downturn in B.C. forestry

Some say the high cost of logs is the major cause of the industry’s decline in B.C.

Federal food safety watchdog says batch of baby formula recalled

The agency says it’s conducting a food safety investigation

Coming Home: B.C. fire chief and disaster dog return from hurricane-ravaged Bahamas

The pair spent roughly one week on Great Abaco Island assisting in relief efforts

Newcomer Ferland lines up with sniper Pettersson as Vancouver Canucks camp opens

Ferland provides more depth and a scoring threat up front, Pettersson says

Intelligence official charged seemed to be ‘exemplar of discretion’: UBC professor

Professor Paul Evans says he served on Cameron Ortis’s doctoral dissertation committee

B.C. police watchdog to investigate man’s head injury during RCMP arrest

Suspect fled on a bicycle and fell off when an officer attempted to stop him

Most Read