Local government wants to cancel advertising requirement

Municipal politicians asking province to eliminate statutory local newspaper advertising for pending bylaws

  • Feb. 19, 2016 11:00 a.m.
Local government officials want the province to relax laws that require them to advertise pending changes and decisions in local newspapers.

Local government officials want the province to relax laws that require them to advertise pending changes and decisions in local newspapers.

Expensive, unnecessary relic of a dying era, or a crucial component in the fight to keep the public informed and local government accountable?

That defines how the lines are being drawn on B.C.’s latest media battle front.

Politicians want to end the statutory practice of local government advertising in local newspapers.

As it stands today, the Local Government Act requires municipalities and regional districts to notify the public of many pending changes or decisions through a paid ad.

But last fall, the Union of B.C. Municipalities  endorsed a motion to change that requirement. Instead, it wants the government to allow communities to use a variety of media to circulate their notices, providing they prove that they can reach the same or more residents as newspapers.

“I think the newspaper avenue for advertising is almost past and I think we should look at other venues for notification,” Maple Ridge Coun. Craig Speirs said. “I think we’re wasting our money with newspaper advertising, quite frankly.”

Closer to home, the Cowichan Valley Regional District recently endorsed a policy shift that would enable local governments to choose their own manner of providing public notice “tailored to best serve their local communities.”

The CVRD’s motion, which will be forwarded to the Association of Vancouver Island Municipalities for endorsement, comes with a slightly different motivation.

Newspaper circulation areas that do not necessarily align with regional district boundaries make it “challenging” to meet the legal requirement, the CVRD states, adding the closure of regional papers is also a factor.

A Vancouver Island seniors advocate said the proposed change indicates a disregard for seniors.

“Many seniors are not connected online and still look to the newspapers for information that’s important to them,” Vicki Holman, executive director of the Cowichan Seniors Community Foundation said.

“If they take the public notices out of the local newspapers, many of our seniors will be oblivious to what the regional district is doing, including its hospital development programs which are very important to seniors,” she said.

The preamble to the resolution endorsed by the UBCM says that, “printed newspapers are no longer the only or most effective means of giving public notice.”

Tim Shoults, president of the B.C. and Yukon Community Newspapers Association, disputes that.

He said engagement is three times higher from print compared to online material.

And online notices are only effective if people know where to look, he added. However, he agrees there should be a mix of media used for notifying the public.

“Reducing statutory advertising in newspapers … will harm the newspaper’s ability to serve those communities and cover local government.”

Social media companies such as Facebook and Google “don’t create any local content and they don’t pay professionals to create the local content and to cover local government.”

He said 79 per cent of English speaking adults in B.C. have read a community paper in the past week.

Statutory advertising “keeps local government accountable,” he said.

“We still have the best reach in the community,” Maple Ridge News publisher Jim Coulter said. “We get to every door step. Who else does that?”

— Robert Barron and Phil Melnychuk Black Press

 

Just Posted

Rachel Rivera (left) and Claire Ouchi are a dynamic art duo known as the WKNDRS. The two painted the new road mural at Uptown. (Megan Atkins-Baker/News Staff)
Artistic mural at Uptown brings creativity, fun to summer shoppers in Saanich

Road installation the largest of its kind in Greater Victoria

Kathy and Doug LaFortune stand next to the new welcome pole now gracing the front entrance of KELSET Elementary School in North Saanich. LaFortune completed the piece after suffering a stroke with the help of his wife and son Bear. (Wolf Depner/News Staff)
KELSET school in North Saanich unveils welcome pole on National Indigenous Peoples Day

Carver Doug LaFortune completed pole with the help of his son, wife after suffering a stroke

Victoria police continue to look for missing man Tyrone Goertzen and are once again asking for the public’s assistance in locating him. (Photo courtesy of VicPD)
Victoria police put out another call for help finding missing man

Tyrone Goertzen, 33, was first reported missing June 4

Colwood council is looking at potential summer weekend closures to traffic of a section of Ocean Boulevard at Esquimalt Lagoon, to allow for more of a park-like setting during summer events such as the popular Eats & Beats event, shown here in 2018. (Black Press Media file photo)
Mayor lobbying for summer weekend closures of beachfront Colwood roadway

Rob Martin to bring motion forward to June 28 council meeting

By protesting uninvited in First Nations’ territories, conservationists are acting in a neocolonial or paternalistic manner, says Huu-ay-aht Chief Robert Dennis. Photo by Heather Thomson
A closer look: do Vancouver Island First Nations support the war in the woods?

First Nations/environmentalist old growth alliance uneasy, if it exists at all

The border crossing into the United States is seen during the COVID-19 pandemic in Lacolle, Que. on February 12, 2021. THE CANADIAN PRESS/Paul Chiasson
VIDEO: Border quarantine to soon lift for fully vaccinated Canadians

Eligible travellers must still take multiple COVID-19 tests

Chilliwack secondary school’s principal is apologizing after a quote equating graduation with the end of slavery in the U.S. was included in the 2020-2021 yearbook. (Screenshot from submitted SnapChat)
B.C. student’s yearbook quote equates grad to end of slavery; principal cites editing error

Black former student ‘disgusted’ as CSS principal apologizes for what is called an editing error

Skeena MLA Ellis Ross. (Photo by Peter Versteege)
BC Liberal leadership candidate condemns ‘senseless violence’ of Okanagan church fires

Skeena MLA Ellis Ross says reconciliation isn’t about revenge for past tragedies

A coroner’s inquest will be taking place at the Capitol Theatre in Port Alberni for the next week. (ELENA RARDON / ALBERNI VALLEY NEWS)
Teen B.C. mom who died following police custody recalled as ‘friend to many’

Police sent Jocelyn George to hospital after intoxication had gone ‘beyond the realm’ of normal detox

FILE - In this Nov. 29, 2020, file photo, Las Vegas Raiders defensive end Carl Nassib leaves the field after an NFL football game against the Atlanta Falcons in Atlanta. Nassib on Monday, June 21, 2021, became the first active NFL player to come out as gay. Nassib announced the news on Instagram, saying he was not doing it for the attention but because “I just think that representation and visibility are so important.” (AP Photo/John Bazemore, File)
Nassib becomes first active NFL player to come out as gay

More than a dozen NFL players have come out as gay after their careers were over

Penticton Indian Band Chief Greg Gabriel speaks to the Sacred Hearts Catholic Church burning down early Monday morning, June 21, 2021. (Monique Tamminga Western News)
Penticton band chief condemns suspicious burning of 2 Catholic churches

Both Catholic church fires are deemed suspicious, says RCMP

COVID-19 daily cases reported to B.C. public health, seven-day moving average to June 17, 2021. (B.C. Centre for Disease Control)
B.C.’s COVID-19 infections drop to 90 on Sunday, 45 Monday

Pandemic spread dwindles as 77% of adults receive vaccine

Emergency vehicles are parked outside of the Wintergreen Apartments on Fourth Avenue. (SUSAN QUINN / Alberni Valley News)
Port Alberni RCMP investigate stabbing on Fourth Avenue

Two men were found with ‘significant’ injuries near Wintergreen Apartments

Bernadette Jordan addresses the media following a swearing in ceremony at Rideau Hall in Ottawa on January 14, 2019. Jordan says the government will provide $2 million to allow First Nations to continue to strengthen the marine safety system across Canada. THE CANADIAN PRESS/Adrian Wyld
First Nations receive federal funds to purchase marine rescue boats

Quatsino, Heiltsuk, and Kitasoo First Nation’s among eight across Canada to receive funding

Most Read