A ban on getting loyalty reward points on prescription drug purchases has been struck down in court after a challenge by Canada Safeway and Thrifty Foods.

Pharmacy rewards ban struck down in court

B.C. Supreme Court Judge finds rule against loyalty points on drugs was 'unreasonable'

A ban on issuing loyalty reward points and other incentives on prescription drug purchases has been struck down in B.C. Supreme Court.

It’s a victory for major grocery store chains that filed the court challenge as well as point-collecting shoppers and a defeat for the College of Pharmacists of B.C., which imposed the ban.

The college had argued loyalty points are a powerful lure that can alter some shoppers’ buying habits and potentially harm their health.

It suggested some patients may go without their medicine until they can fill a prescription on a day when a loyalty point bonus is offered.

College officials also argued insured patients who don’t pay out of pocket might keep refilling a prescription after they no longer need it just to collect more points and the unneeded drugs may be abused or diverted to the illegal drug trade.

But Justice Christopher Hinkson ruling found the college’s bylaws blocking all incentives were “unreasonable” and too broad.

“Their net effect is harmful to the public interest in obtaining pharmacy services and prescriptions at the lowest price,” his ruling says.

Hinkson said the claims of pharmacy college board directors defied common sense.

“The concern that customers will overspend on their drug and device needs in order to collect the rewards offered is illogical,” he found. “The cost of the drugs or devices to customers will invariably exceed the value of the rewards offered.”

The judge noted the ruling doesn’t stop the college from drafting a new bylaw to more reasonably address its concerns.

The College of Pharmacists of B.C. said it has made no decisions on what steps it might take next.

The court challenge was filed by companies that operate Canada Safeway and Thrifty Foods.

The ban also lost in the court of public opinion – the college received 14,000 emails mostly opposing the ban.

Just Posted

Head of Greater Victoria builders warns of changing construction climate

VRBA director Casey Edge also questions Saanich’s commitment towards housing affordability

Saanich police are looking for a man who exposed himself Saturday night

The incident exposure happened at the intersection of Feltham Road and Shelbourne Street

Readers Theatre returns to Victoria’s Emanu-El

Born at Congregation Emanu-El’s 2013 Arts Festival, Bema Productions is back for its fifth season

Victoria-bound plane slides off icy Edmonton runway

Crew, passengers had to disembark via bridge stairs

VIDEO: Hundreds gather in Victoria as part of global Women’s March for equality

‘End Violence Against Women’ march theme for 2019

Students seen mocking Native Americans could face expulsion

One 11-minute video of the confrontation shows the Haka dance and students loudly chanting

2019 Canadian Whisky Awards’ big winners announced

Awards held in conjunction with Victoria Whisky Festival

Greater Victoria Crime Stoppers wanted list for the week of Jan. 15

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

POLL: Should people have to license their cats?

The Victoria Natural History Society has sent letters to 13 municipalities in… Continue reading

12 poisoned eagles found in Cowichan Valley

Improper disposal of euthanized animal suspected

Olympic softball qualifier to be held in B.C.

Tournament is to be held Aug. 25 to Sept. 1

B.C. resident creates global sport training program

The 20 hour course teaches the science and application of interval training at the university level

B.C. VIEWS: Fact-checking the NDP’s speculation tax on empty homes

Negative-option billing is still legal for governments

May plans next move in Brexit fight as chances rise of delay

Some say a lack of action could trigger a ‘public tsunami’

Most Read