Six local businesses have banded together to take back Black Friday, launching the Blue is the New Black campaign that will see 100 per cent of proceeds from sales on Nov. 29 donated to the Surfrider Foundation. (File photo)

Victoria businesses band together to make Black Friday more sustainable

Blue is the New Black campaign will see all profits made on Nov. 29 donated to Surfrider Foundation

Six Victoria businesses are banding together to take back Black Friday and help consumers make more sustainable choices.

Blue is the New Black, a new campaign taking place on Nov. 29, will see 100 per cent of profits from participating local businesses that day donated to the Surfrider Foundation.

Goldilocks, SALT, L/L Supply, Zero Waste Emporium, West Coast Refill and Surf Soak are on board and plan to hold sales from 10 to 40 per cent off all day, in stores and online.

READ ALSO: Victoria International Marina makes big waves toward ocean sustainability

“The brands behind Blue Friday each stand for something more than profit,” said Jeff Duke, founder of L/L Supply, in a statement. “… None of us wanted to participate in Black Friday but by getting together we thought we could shift the focus and make an incredible impact.”

Profits will go towards the ‘Rise Above Plastics’ campaign spearheaded by the Vancouver Island Surfrider Chapter, which organizes monthly beach clean ups, along with promoting environmental stewardship in the community to ensure safe and healthy access to coastal habitats for years to come.

READ ALSO: Mayfair mall apologizes for Black Friday parking madness

It’s been reported that each year, of the billions of pounds of plastics produced over 90 per cent isn’t recycled and according to the U.S. Postal Service, during the holiday season 15 billion pieces of mail and 900 million packages are shipped over the holiday season in North America alone.

For more information on the Blue is the New Black campaign visit blue-friday.ca.



kendra.crighton@blackpress.ca

Follow us on Instagram
Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

BREAKING: Protesters block access to Swartz Bay ferry terminal

Protesters standing in solidarity with Wet’suwet’en First Nation

Esquimalt explores creating portage beach for choppy Gorge waters

The portage beach would add safety to the Victoria Waterways Loop

Decline of Canadian manufacturing hurts men, according to new study

A five per cent drop in manufacturing drops the weekly wages of men by at least 6.9 per cent

Number of U-Hauls entering Victoria plummeted in 2019

Data compiled from two million one-way U-Haul transactions

Six months to Francophone Games, 600 volunteers needed

Online applications open on Jan. 14

Prince Harry: ‘Powerful media’ is why he’s stepping away

Prince Harry and Megan have stepped away from their royal commitments

Itska back in owner’s arms after Island man returns dog taken from Tofino

Shannon Boothman reunited with lost dog Itska on Sunday

After cashing in on QB gambles, Chiefs and 49ers to clash in Super Bowl

KC beats Tennessee, San Francisco dispatches Green Bay to reach NFL title game

How to beat Blue Monday, the most depressing day of the year

Multiple factors can play a role in seasonal depression, says Fraser Health psychiatrist

B.C. VIEWS: Few clouds on Horgan’s horizon

Horgan’s biggest challenge in the remainder of his term will be to keep the economy humming along

PHOTOS: Braves beat Storm in shootout at the Brindy

Saanich won 4-3 Saturday night in Campbell River

B.C. forest industry grasps for hope amid seven-month strike, shutdowns, changes

Some experts say this could be worse for forestry than the 2008 financial crisis

Northern B.C. RCMP investigating alleged sexual assault in downtown Smithers

One person was transported by ambulance to hospital following RCMP investigation at Sedaz

Most Read