Victoria’s mild weather, which can sometimes produce cherry blossoms in February, is just one of the draws for conference bookers looking for places to hold regional or national meetings. Don Denton/BLACK PRESS

EDITORIAL: Conference business helps Victoria economy roll along

Current inter-continental parliamentary meetings speak to broad base of clients

The summer tourist season may be over, but for the organization formerly know as Tourism Victoria, it’s basically business as usual.

Now known as Destination Victoria, a more appropriate name given the number of non-tourist visitors our city receives every year, the organization is already handling bookings for a year or two down the road for conference business.

Evidence of the type of gatherings we are now getting here in Victoria can be seen this week, as parliamentarians from North and South America take part in ParlAmerica’s 15th Plenary Assembly. We’re a natural for government, corporate and professional association business meetings, with our experience as a government town and an up-and-coming tech business hub – not to mention our moderate climate, vibrant downtown and pleasant coastal surroundings.

Destination Victoria took on the role of operating the Victoria Conference Centre a couple of years back, when the City of Victoria realized the city and region would better served by having Tourism Victoria, with its industry connections and full team of visitor experts, looking after it.

The result has been nothing short of amazing, with many local hotels seeing bumps in occupancy rates in the shoulder seasons, and no doubt some restaurants enjoying new business they might not have otherwise seen.

Even some of the more seasonal companies which have benefited from Tourism Victoria’s marketing efforts over the years have begun adjusting their operations to be available for non-summer visitors.

All this extra visitor traffic may have an unintended consequence, with some conference delegates choosing to relocate to our city after seeing the special attributes it offers. While some locals might see that as a negative, helping drive up real estate prices, others will no doubt view it as a positive side benefit of the work Destination Victoria continues to do to keep the city’s economy rolling along.

Just Posted

Saanich amalgamation committee holds first meeting

Saanich councillors call for a transparent process to ensure success of study

Snow not melting fast enough for some Greater Victoria residents

Resident unhappy with lack of snow removal on Mount Doug trails

‘It consumed my life’: Inside the world of gaming addiction

World Health Organization classifies gaming disorder as a mental health condition

BC Parks accepting application student ranger hiring program for its second year

48 students will get to have a summer job in the outdoors including in Goldstream Park

Head-on collision in Saanich draws attention to rural road safety

Saanich says additional road safety measures are already planned or underway

‘Riya was a dreamer’: Mother of slain 11-year-old Ontario girl heartbroken

Her father, Roopesh Rajkumar, 41, was arrested some 130 kilometres away

Greater Victoria Wanted List for the week of Feb. 19

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Unplowed Roads parody song destined to be a classic

Move over Weird Al, Island elementary students on the same level

Do you live with your partner? More and more Canadians don’t

Statistics Canada shows fewer couples live together than did a decade ago

B.C. child killer denied mandatory outings from psychiatric hospital

The B.C. Review Board decision kept things status quo for Allan Schoenborn

Vancouver Island Pride Weekend coming to Mt. Washington

VIP events will be held Feb. 28 to March 3

Searchers return to avalanche-prone peak in Vancouver to look for snowshoer

North Shore Rescue, Canadian Avalanche Rescue Dog teams and personnel will be on Mt. Seymour

Market volatility, mortgages loom over upcoming earnings of Canada’s big banks

Central bank interest hikes have padded the banks’ net interest margins

Hearings into SNC-Lavalin affair start today, but not with Wilson-Raybould

She has repeatedly cited solicitor-client privilege to refuse all comment

Most Read