Victoria’s mild weather, which can sometimes produce cherry blossoms in February, is just one of the draws for conference bookers looking for places to hold regional or national meetings. Don Denton/BLACK PRESS

EDITORIAL: Conference business helps Victoria economy roll along

Current inter-continental parliamentary meetings speak to broad base of clients

The summer tourist season may be over, but for the organization formerly know as Tourism Victoria, it’s basically business as usual.

Now known as Destination Victoria, a more appropriate name given the number of non-tourist visitors our city receives every year, the organization is already handling bookings for a year or two down the road for conference business.

Evidence of the type of gatherings we are now getting here in Victoria can be seen this week, as parliamentarians from North and South America take part in ParlAmerica’s 15th Plenary Assembly. We’re a natural for government, corporate and professional association business meetings, with our experience as a government town and an up-and-coming tech business hub – not to mention our moderate climate, vibrant downtown and pleasant coastal surroundings.

Destination Victoria took on the role of operating the Victoria Conference Centre a couple of years back, when the City of Victoria realized the city and region would better served by having Tourism Victoria, with its industry connections and full team of visitor experts, looking after it.

The result has been nothing short of amazing, with many local hotels seeing bumps in occupancy rates in the shoulder seasons, and no doubt some restaurants enjoying new business they might not have otherwise seen.

Even some of the more seasonal companies which have benefited from Tourism Victoria’s marketing efforts over the years have begun adjusting their operations to be available for non-summer visitors.

All this extra visitor traffic may have an unintended consequence, with some conference delegates choosing to relocate to our city after seeing the special attributes it offers. While some locals might see that as a negative, helping drive up real estate prices, others will no doubt view it as a positive side benefit of the work Destination Victoria continues to do to keep the city’s economy rolling along.

Just Posted

West Shore residents hold forum to voice frustration with Goldstream Park homeless camp

Some 200 residents fill local pub pointing fingers, claiming crime on the rise, safety at risk

Saanich ‘inside cat’ comes home two weeks later, two pounds lighter

The only one not excited about the return of Arthur, is the… Continue reading

City stamps rezoning approval for Merridale Cidery expansion in Victoria

Owner expects doors open by fall 2019 in Dockside Green neighbourhood

North Island Tour De Rock rider Benjamin Leah leads team to Port Hardy

“You don’t have issues and problems when you look at these kids and how much they’re going through.”

Two to hospital after University of Victoria sailing mishap

Wind gusts capsize boat of recreational club sailors

Environment Canada confirms Ottawa area hit by two tornadoes Friday

At one point more than 200,000 hydro customers were blacked out

Whitecaps see playoff dreams fade after 2-1 loss to FC Dallas

Goal in 87th minute seals Vancouver’s fate

5 things to do this weekend in and around Greater Victoria

Sooke Apple Fest returns, Saanich lights up with lantern festival and anarchists unite for downtown book fair

B.C. students send books to displaced students of Hornby Island school fire

Maple Ridge elementary school teacher says students learned about acts of kindness

Trump drains oxygen from Trudeau foreign policy with PM, Freeland bound for UN

A lot has changed since the Liberals came to power in Canada in 2015

Emergency crews investigate small sulphuric acid spill in Kootenays

IRM states a small volume of less than one cup and three dime-sized drips were leaked from carrier

Victoria resident barred from trading securities for fraud

Larry Keith Davis used money from an investor to pay personal bills

Most Read